New to SaaS? Don't understand SaaS speak?
Learn the metrics, concepts, and calculations that drive SaaS businesses and your career.
The comprehensive beginners course to accelerate your knowledge of SaaS.
Learn the metrics that drive better decisions in SaaS.
Sign Up Today!SPEAK THE LANGUAGE OF SAAS
Learn More In A Few Minutes Than Days or Weeks Searching The Endless Internet
Imagine getting crystal clear on the SaaS concepts that you know and don't know. And in just a few minutes a day. I live and breath SaaS metrics as a SaaS CFO and founding member of the SaaS Metrics Standards Board.
- Learn the what, why, and how of important SaaS metrics.
- Speak the same SaaS language as your colleagues.
- I cover 20+ SaaS metrics and concepts critical to your business.
- Discover what metrics are relevant to your business and career.
- Don't get left behind as your business moves forward.
- Plus tons of bonuses. Keep reading below!
What's Included In The Course...
MODULE 1
Sales and Marketing Efficiency Metrics
SaaS businesses invest a ton of money in sales and marketing. We must understand the ROI on that spend.
- Customer Acquisition Cost (CAC)
- CAC Payback Period
- Cost of ARR
- SaaS Magic Number
- Customer Lifetime Value
- How to Assess Your CAC Profile
You’ll finish this course with an understanding of how to assess the performance of your sales and marketing team.
MODULE 2
Revenue Metrics
It's easy to confuse revenue with bookings with invoicing. Learn the standard concepts and terms when we speak to revenue.
- ARPA/ARPU
- MRR/ARR
- Committed ARR (CARR)
- SaaS Quick Ratio
- Bookings
These concepts create a lot of confusing to SaaS newcomers. Learn the basics of the revenue lanaguage.
MODULE 3
Financial Metrics
Yes, we love our metrics in SaaS, but we must understand the financial fundamentals of SaaS.
- EBITDA
- Gross Margins
- COGS vs OpEx (popular discussion!)
- Operating Leverage
You'll understand why everyone talks about EBITDA, where to code expenses, and why margins drive performance.
MODULE 4
Retention
Do you understand the health of your recurring revenue and your customer base? Retention is a "must have" metric in SaaS.
- Gross Dollar Retention
- Net Dollar Retention
- Churn
- Renewal Rate
Retention is the life of your SaaS business. You win customers but then do you keep them?
MODULE 5
Revenue Recognition
As a recurring revenue business, your revenue recognition must be "bullet proof."
- What is Revenue Recognition
- What is Deferred Revenue
- Revenue Recognition Example
I cover a light introduction to revenue recognition principles.
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SaaS Metrics for Beginners
My Content Consistently Generates Rave Reviews and World-class NPS Scores
But It Gets Better...
Because there is more! SaaS Metrics for Beginners is loaded with bonuses that will help you get up to speed fast.
BONUS 1
30+ SaaS Metrics Templates and Forecast Models
Don't start from scratch! Save time with my templates. I've invested years and thousands of hours creating and improving these templates. The 5 year forecast model is the same model that I use with my clients. The picture is just a partial list of the templates!
BONUS 2
My SaaS Metrics Dashboard App
Okay, you have the metrics, now what? You need an easy way to display and benchmark your SaaS metrics. I use this app to benchmark my clients' progress. If you are not the one calculating your metrics, share it with your colleague who does!
BONUS 3
20+ Cheat Sheets
Each video lesson includes a PDF download. Take notes, keep them as a reference, or share them with your team. Understanding metrics is a journey and these downloads are great refresher material.
Tuition Rollover Program
I can't stop thinking in CFO terms to bring you the best deal possible. Your investment in this course is compounding. If you enroll in the SaaS Metrics Foundation course after taking this course, I'll discount that course by the amount that you invested in the Beginners course.
How long do I have access to the course?
Do you offer a course completion certificate?
I'm a Canadian CPA. Does this course qualify for CPD credit?
Can I share course info with a colleague?
Do you have any incentives if I refer a friend?
I loved this course and want more! What other courses do you offer?
Ready?
This is the lowest price that I will ever offer for this course. Why? Because I continue to add content and lessons to this course. Get in today!
ENROLL TODAY!