New to SaaS?  Don't understand SaaS speak?

Learn the metrics, concepts, and calculations that drive SaaS businesses and your career.

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The comprehensive beginners course to accelerate your knowledge of SaaS.

Learn the metrics that drive better decisions in SaaS.

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SPEAK THE LANGUAGE OF SAAS

Learn More In A Few Minutes Than Days or Weeks Searching The Endless Internet

Imagine getting crystal clear on the SaaS concepts that you know and don't know.  And in just a few minutes a day.  I live and breath SaaS metrics as a SaaS CFO and founding member of the SaaS Metrics Standards Board.

  • Learn the what, why, and how of important SaaS metrics.
  • Speak the same SaaS language as your colleagues.
  • I cover 20+ SaaS metrics and concepts critical to your business.
  • Discover what metrics are relevant to your business and career.
  • Don't get left behind as your business moves forward.
  • Plus tons of bonuses.  Keep reading below!

Ready to boost your knowledge and career?

Learn more below and sign up today!

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What's Included In The Course...

MODULE 1

Sales and Marketing Efficiency Metrics

SaaS businesses invest a ton of money in sales and marketing.  We must understand the ROI on that spend.

  • Customer Acquisition Cost (CAC)
  • CAC Payback Period
  • Cost of ARR
  • SaaS Magic Number
  • Customer Lifetime Value
  • How to Assess Your CAC Profile

You’ll finish this course with an understanding of how to assess the performance of your sales and marketing team.

MODULE 2

Revenue Metrics

It's easy to confuse revenue with bookings with invoicing.  Learn the standard concepts and terms when we speak to revenue.

  • ARPA/ARPU
  • MRR/ARR
  • Committed ARR (CARR)
  • SaaS Quick Ratio
  • Bookings

These concepts create a lot of confusing to SaaS newcomers.  Learn the basics of the revenue lanaguage.

MODULE 3

Financial Metrics

Yes, we love our metrics in SaaS, but we must understand the financial fundamentals of SaaS.

  • EBITDA
  • Gross Margins
  • COGS vs OpEx (popular discussion!)
  • Operating Leverage

You'll understand why everyone talks about EBITDA, where to code expenses, and why margins drive performance.

MODULE 4

Retention

Do you understand the health of your recurring revenue and your customer base?  Retention is a "must have" metric in SaaS.

  • Gross Dollar Retention
  • Net Dollar Retention
  • Churn
  • Renewal Rate

Retention is the life of your SaaS business.  You win customers but then do you keep them?

MODULE 5

Revenue Recognition

As a recurring revenue business, your revenue recognition must be "bullet proof."

  • What is Revenue Recognition
  • What is Deferred Revenue
  • Revenue Recognition Example

I cover a light introduction to revenue recognition principles.

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SaaS Metrics for Beginners

One-time Payment

$199

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My Content Consistently Generates Rave Reviews and World-class NPS Scores

But It Gets Better...

Because there is more!  SaaS Metrics for Beginners is loaded with bonuses that will help you get up to speed fast.

BONUS 1

30+ SaaS Metrics Templates and Forecast Models

Don't start from scratch!  Save time with my templates.  I've invested years and thousands of hours creating and improving these templates.  The 5 year forecast model is the same model that I use with my clients.  The picture is just a partial list of the templates!

BONUS 2

My SaaS Metrics Dashboard App

Okay, you have the metrics, now what?  You need an easy way to display and benchmark your SaaS metrics.  I use this app to benchmark my clients' progress.  If you are not the one calculating your metrics, share it with your colleague who does!

BONUS 3

20+ Cheat Sheets

Each video lesson includes a PDF download.  Take notes, keep them as a reference, or share them with your team.  Understanding metrics is a journey and these downloads are great refresher material.

Tuition Rollover Program

I can't stop thinking in CFO terms to bring you the best deal possible.  Your investment in this course is compounding.  If you enroll in the SaaS Metrics Foundation course after taking this course, I'll discount that course by the amount that you invested in the Beginners course.

Ready?

This is the lowest price that I will ever offer for this course. Why?  Because I continue to add content and lessons to this course.  Get in today!

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