Greetings! I'm Ben Murray.

I'm also known as The SaaS CFO. I help founders, finance, investors, and other roles in SaaS simplify SaaS metrics and finance.

And if you've landed on my page, you are probably looking to improve your SaaS business or career.

Welcome! Come on in to my SaaS community and check out my resources, lessons, and templates.

That's me to the right teaching an on-site metrics course.

If you'd like to dip your toe in the metrics waters, check out my mini-course on my SaaS metrics templates.

Free Metrics Templates & Lessons


Stay tuned for the next, live SaaS metrics course. Check out the on-demand version hereūüėä

"After searching for answers to SaaS metrics, I came across the SaaS CFO. I followed Ben for a few months since he had good content and knowledge. I was excited to see Ben offer the SaaS Academy and immediately signed up. There are very few CFO's who actually get metrics and how to use them. I was not disappointed! I was very impressed with the detail, quality of answers and depth of knowledge! I feel I gained the depth of how to develop the key metrics and the understanding of how to use the metrics. This is the first place I have seen such depth and quality. Thank you Ben."

Karen L

"Ease of signing up, clarity of presenting the material, and all around great value. The course covers key performance metrics that are unique to SaaS business models. It is complete with examples how to calculate and what to measure and track with the included excel templates. Super helpful in order to benchmark your company's performance to other SaaS industry leaders."

Per Welinder
General Partner Welinder & Shi Capital

"I really enjoyed the course, it was easy to grasp, well explained and provides a solid foundation if you are rather new to the topic. Especially the Excel templates can be extremely helpful if you are in an early stage of your SaaS Analytics setup. For more advanced people it can act as a good refresher."

Matthias W

"Before I signed on, Ben was gracious enough to walk me through the program and explain how I can leverage the videos as well as the Excel templates that are included in the program. All the video, like Ben's blog posts, were on topic and explained not only why you need to review the specific measurement but also how to interpret the results. Although the videos address a SaaS operation, many of the concepts can be leveraged by similar business with recurring revenue who need to understand the various concepts addressed in the course."

Finance Executive

"Completed the course last evening and wanted to thank you for a very useful course. The organization of the course made it immediately implementable. I completed our company's own SaaS metrics dashboard while going lesson by lesson. "

Johnny C

"Ben brings complex structures into a simple understandable structure within a given context. Thx G√ľnther from Germany."


"Awesome job, Ben! I had a lot of FP&A experience, but none in SaaS. You have made my transition seamless and helped me provide new insight and financial guidance to our young company. Many Thanks!!"


"Ben's program is a great investment for anyone looking to take a deeper dive into their existing operations or people looking to make the jump to a SaaS business for their next role."

Finance Executive

"The course was excellent and very clear. I really appreciated the live sessions where Ben answered all the specific questions with a lot of kindness, an amazing experience and with a lot of perspective."

Aug-21 Cohort Student


Whatever stage of your SaaS journey, I've got something for you¬†ūüėä

SaaS Metrics Crash Course ($149)

The crash course is an incredible starting point for beginners or those who need a quick refresher. This course is a great way to learn the basics so that you can speak the language of SaaS!

CPA's are eligible to receive 3 hours of CPE credit while learning SaaS Metrics.  This is a comprehensive beginner's course in SaaS metrics and concepts.

Learn More

The SaaS Metrics Foundation ($1395)

The Foundation course is my flagship product - it's the ultimate self-paced online course that teaches you everything you need to know about SaaS metrics, while saving you months (if not years) along the way.

This course and my live course receive rave reviews. You receive lifetime access and an invite to my student-only community. This course will help your SaaS business and career!


The SaaS Metrics Foundation Live ($2395)

The February cohort is closed! I offer a live version of my SaaS Metrics Foundation course 3 times per year. We meet 2x per week for 6 weeks to turbocharge your learning and hold you accountable.

You'll learn how to implement my 5 Pillar SaaS Metrics framework.


Over 3,000 SaaS companies and 10,000 students have enrolled in my courses!

Finance 101 for SaaS Founders

Founders, you don't need to know the debits and credits. BUT you do need to speak the language of SaaS with your team, Board, and investors. Learn fundamental SaaS financial management via bite-sized video lessons.

Not ready to enroll? Stay up to date on all thing SaaS! Join my newsletter below.

Enter your name and email below, and I'll keep you posted on course updates, metrics, and more :)

Check Out My Free Course Catalog

Want to dip your toes in the SaaS waters? I offer a ton of free content and templates on SaaS metrics and SaaS finance.  Theses courses are perfect for new and experienced SaaS professionals. 

My courses have been completed by professionals in Fortune 500 companies, top SaaS companies, Venture Capital, Private Equity, and SaaS consultants.


About Ben Murray, The SaaS CFO

Hi, I’m Ben Murray, The SaaS CFO.  I offer more than 25 years of experience in finance and operational management from small technology firms to large, global organizations.  I am excited to pass on my direct SaaS CFO experience to you, so that you can improve the understanding and performance of your SaaS business.

Tuition Rollover Program

Make the most of your training dollars! If you invest in the Crash Course and/or Finance 101 for Founders, you can roll those dollars over into my SaaS Metrics Foundation courses (live or on-demand). Just contact me and I'll provide a discount code.


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