Boost your knowledge, career, and business!

Improve your understanding of key SaaS concepts.  Then implement these key concepts in your SaaS business to improve operational and financial transparency.  I am excited to pass on my on-the-job experience as a  SaaS CFO.


"After searching for answers to SaaS metrics, I came across the SaaS CFO. I followed Ben for a few months since he had good content and knowledge. I was excited to see Ben offer the SaaS Academy and immediately signed up. There are very few CFO's who actually get metrics and how to use them. I was not disappointed! I was very impressed with the detail, quality of answers and depth of knowledge! I feel I gained the depth of how to develop the key metrics and the understanding of how to use the metrics. This is the first place I have seen such depth and quality. Thank you Ben."

Karen L

"Ease of signing up, clarity of presenting the material, and all around great value. The course covers key performance metrics that are unique to SaaS business models. It is complete with examples how to calculate and what to measure and track with the included excel templates. Super helpful in order to benchmark your company's performance to other SaaS industry leaders."

Per Welinder
General Partner Welinder & Shi Capital

"I really enjoyed the course, it was easy to grasp, well explained and provides a solid foundation if you are rather new to the topic. Especially the Excel templates can be extremely helpful if you are in an early stage of your SaaS Analytics setup. For more advanced people it can act as a good refresher."

Matthias W

"Before I signed on, Ben was gracious enough to walk me through the program and explain how I can leverage the videos as well as the Excel templates that are included in the program. All the video, like Ben's blog posts, were on topic and explained not only why you need to review the specific measurement but also how to interpret the results. Although the videos address a SaaS operation, many of the concepts can be leveraged by similar business with recurring revenue who need to understand the various concepts addressed in the course."

Finance Executive

"Completed the course last evening and wanted to thank you for a very useful course. The organization of the course made it immediately implementable. I completed our company's own SaaS metrics dashboard while going lesson by lesson. "

Johnny C

"Ben brings complex structures into a simple understandable structure within a given context. Thx Günther from Germany."


"Awesome job, Ben! I had a lot of FP&A experience, but none in SaaS. You have made my transition seamless and helped me provide new insight and financial guidance to our young company. Many Thanks!!"


"Ben's program is a great investment for anyone looking to take a deeper dive into their existing operations or people looking to make the jump to a SaaS business for their next role."

Finance Executive

The SaaS Metrics Foundation Live course is FULL.  Next launch in late July.  Join my newsletter to be notified of next launch.

Enroll today in The SaaS Metrics Foundation course, an eight-week course designed to improve your knowledge of SaaS metrics and implement these frameworks in your business.  Join my newsletter to be notified of the July launch.


What You'll Learn

My Foundation courses cover the fundamentals of SaaS metrics. You will learn the definitions, formulas, detailed calculations, tips and tricks. Each video module includes includes the what, why and how of each metric. Understanding the economics of your business is critical to proactive decision making and SaaS financial management.

Sales Efficiency Metrics

Key efficiency metrics such as the Cost of ARR, The SaaS Magic Number, and The SaaS Quick Ratio.

Customer Acquisition Costs

A "must have" metric.  Key considerations, inputs, and formula.  How is CAC like debt?

CAC Payback Period

How long is your CAC cash tied up?  Learn all about payback periods and the Net ARR Payback Period.

Customer Lifetime Value

So many different ways to calculate LTV.  Learn about each one and which one you should use in your business.


Churn is a SaaS killer.  Learn the different ways to calculate churn including a great dashboard download.


Retention must be tracked weekly and monthly.  Learn the different ways to calculate gross and net retention.  Dollars and logos.

SaaS Metrics Template

My Excel template will jump start learning and can be used immediately in your SaaS business.

Cohort Anaysis

Understand how to segment your customers by cohorts.

"Messy" P&L

Learn how to transform a "messy" P&L to a SaaS metrics friendly P&L.

Upsell & Renewal Rate

There is much more to measuring churn.  Renewal rate is key to understanding cohort retention.

Operating Leverage

Understand the trade off between growth and profit.  Plus the important Rule of 40 metric.

Coaching Call

Complete The SaaS Metrics Foundation, and I'll include a complimentary SaaS coaching call.

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About the Instructor

Hi, I’m Ben Murray, The SaaS CFO.  I offer more than 20 years of experience in finance and operational management from small technology firms to large, global organizations.  I am excited to pass on my direct SaaS CFO experience to you, so that you can improve the understanding and performance of your SaaS business.

Focus on Cash Course

In response to the potential financial crisis created by the coronavirus, I have launched a free course to help you preserve your cash balance and extend your cash runway if cash becomes tight. 750+ have enrolled.

The SaaS Metrics Foundation Course

Managing and improving your SaaS business is more than just reading your financial statements. You have to dig under the numbers to truly understand the economics and operations of your business.

Who is this course for?

The SaaS Metrics Foundation Course is perfect for founders, finance and accounting teams, or anyone who would like to understand more about SaaS economics.  

Each lesson includes a breakdown of the definition, the formula, examples, and a walk through of the templates that I use to calculate these metrics.  We will also address troubleshooting tips to overcome common obstacles.


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