Dear SaaS CFO, Finance/Accounting, Operator, Founder, and Investor,

If you’re like most operators and investors in SaaS, you want to help your company make the right decisions.

Look, I don’t have to tell you getting the decision-making process is a crucial part of steering your SaaS business…

However…

Most SaaS CFO’s, operators, founders, and investors lack the knowledge, tools, and systems to do so.

You see, making decisions in SaaS is NOT a matter of:
- Using your generic, out-of-the-box P&L.
- “management by looking at the bank account”.
- or having a strategic brainstorming session.

To be able to steer your SaaS business in the right direction, capitalize on opportunities and avoid pitfalls, requires a solid understanding of SaaS Metrics:

1. Having your SaaS P&L optimized for reporting & analysis
2. Knowing the 4 key finance data sources to pull from
3. Practical application of key SaaS metrics
4. Operationalized and repeatable reporting; no more fire drills!
5. Benchmarking future and past performance against your SaaS peers
6. Pulling the right levers to increase your valuation

Look, if this sounds like a lot, I will prove to you it’s actually not that hard.

In fact, once you “get it” it’s pretty simple.

I’ve helped over 10,000+ CFOs, finance/accounting, CXO roles, founders & investors make better decisions by understanding SaaS metrics.

From complete novices to CPA’s and SaaS CFO’s with 20+ years of experience.

Sharpening your understanding of SaaS metrics and mastering the tools, systems & processes for a practical implementation is the #1 thing you can do for your SaaS career and business.

Now you might be thinking:

“Ben, I can probably figure this out myself”

To which I respond: yes, you can.

There are plenty of resources you can find on Google. A lot of great content and some that are just wrong. You could spend weeks/months cobbling this together.

So, do you need a SaaS Metrics program?

Nope.

Does it make your life 100x easier?

100%.

Will it make you a trusted advisor within your SaaS company?

100%.

And not only that, you’ll save 100s of hours of time, effort & headache.

Let alone the anxiety of presenting reports to the Board, or making decisions for your SaaS business based on incorrect data. My biggest fear as a SaaS CFO was presenting incorrect metrics to my Board.

By joining the SaaS Metrics Course you not only improve your understanding of your SaaS business, but you’ll also be able to:

- Make better decisions in your SaaS business.
- Gain confidence in your reporting, analysis, and presentations.
- Achieve financial transparency in your business.
- Become a “SaaS-literate” CFO, operator, founder, or investor.
- Build better relationships with your peers and colleagues.
- Operationalize and systemize the financial & SaaS metrics reporting.
- Pull the right levers to increase your company's valuation.
 

Makes sense?

Last point from me:

Making a buying decision like this requires information.

And right now, you’re only getting the information from the outside.

So check out my TrustPilot ratings below. Students love this course.

Thanks for taking the time to read this letter and I hope to see you soon!

Thanks,

Ben Murray

PS. If you have any questions, contact me here via Drift!