Welcome to The SaaS Academy!
The SaaS Metrics Operating System
Calculate, benchmark, and master SaaS metrics using our training, templates, and SoftwareMetrics.ai platform.
Turn messy SaaS data into accurate metrics and better financial decisions.
Raw SaaS data → SaaS metrics → Board-ready insights
⭐ Trusted by 1,000+ SaaS operators, founders, and finance leaders ⭐
Trusted by Software Operators Across:
110K+ Newsletter Subscribers
3.5K+ SaaS Companies Helped
23K+ Students Helped
Why do so many SaaS companies have trouble with metrics?
data and process and nuances
The SaaS Metrics formulas are pretty straightforward.
Calculating SaaS metrics isn’t difficult because of the formulas.
The real challenge is everything around the formulas:
• messy financial and CRM data
• inconsistent metric definitions
• time period alignment issues
• accounting structures not designed for SaaS
• complex pricing and revenue models
There are dozens of ways in which SaaS finance sucks up your valuable time.
The SaaS Metrics Operating System
After years of working in SaaS finance, I realized something:
Most SaaS companies struggle with metrics not because the formulas are hard, but because the system behind them is broken.
So I built a complete SaaS metrics operating system that combines:
- SoftwareMetrics.ai
- SaaS Metrics Foundation training
- 30+ financial templates
- SaaS benchmarks
- A repeatable metrics process
How the SaaS Metrics Operating System Works
1️⃣ Properly structure your four key SaaS data sources
Align your financial, CRM, bookings, and customer data so your metrics are calculated correctly.
2️⃣ Upload your SaaS financial data
Import your data into SoftwareMetrics.ai to ensure your metrics are consistent and repeatable.
3️⃣ SoftwareMetrics.ai automatically calculates your SaaS metrics
Instantly generate your core SaaS metrics, including growth, retention, and efficiency.
4️⃣ Use the SaaS Metrics Foundation training to interpret and improve them
Understand the nuances behind the numbers, fine-tune your calculations, and make better financial decisions.
SoftwareMetrics.AI Overview
12 months of free access included in the course!
The SoftwareMetrics.ai Platform
Calculate your SaaS metrics automatically.
Instead of spending hours in spreadsheets, the platform allows you to:
• Upload your financial data
• Calculate 30+ SaaS metrics instantly
• Benchmark against industry data
• Generate Board-ready dashboards
• AI analysis with AEGIS
See the SaaS Metrics Operating System in Action
Watch how the platform calculates SaaS metrics and connects them to the SaaS Metrics Foundation framework.
The right data and metrics can transform your business and career - it changed mine.
If we haven’t met before - Hi, my name’s Ben Murray, The SaaS CFO. 👋
I've spent over 20 years working in software finance, helping SaaS companies implement metrics frameworks, improve financial reporting, and scale efficiently.
I have:
• served as SaaS CFO
• worked with private equity investors
• taught SaaS finance to thousands of operators
• built the SaaS Metrics Foundation used by operators worldwide
Today, I teach SaaS metrics full-time and help companies build structured SaaS financial systems.
This SaaS knowledge helped me ascend to SaaS CFO, exit to private equity, teach metrics to $1B+ investment funds - and today help 3,500+ SaaS companies and 23,000+ of our SaaS colleagues.
I've personally helped 100+ software companies. I've seen a lot of broken systems.
Since 2016, I've shared SaaS metrics insights through The SaaS CFO newsletter (100K+ subs), podcasts, and training programs, reaching tens of thousands of SaaS operators, founders, and finance leaders.
The Simple “Secret” Roadmap to Financial Transparency
Over the last 20 years, I’ve learned that SaaS metrics cannot be implemented randomly.
There is a sequence.
1. Structure your accounting foundation
2. Align financial and operational data
3. Structure your SaaS P&L
4. Calculate the right metrics
5. Understand the nuances behind them
6. Benchmark performance
This step-by-step system is what I call the SaaS Metrics Foundation.
And whether you figure it out on your own or not, you’ll also have to do all this while juggling your normal job duties, business operations, forecasts, Board meetings, and fire drills while doing your best to avoid burnout.
I’m not saying that you can’t figure all of this out on your own. I did, but it took me 20 years, lots of Board meetings, due diligence pressure, quality of earnings audits, financial audits, and just general scrutiny of my numbers.
Yes, there are thousands of blog posts out there teaching you how to do all of these things, but all of those random resources (and often incorrect guidance) will take you 100's of hours to read, and 100's of hours to implement.
And even then, you might still get it wrong and not see any results.
So how do you succeed in improving your SaaS finances, your company, and your career?
You build your SaaS Metrics Foundation.
That's the secret.
If you can systemize and operationalize your SaaS metrics, you’ll be able to accurately and consistently produce SaaS metrics that genuinely help you make better financial decisions.
The SaaS Metrics Foundation condenses 20 years and thousands of hours of SaaS finance experience into an immersive operating system.
I’ll teach you everything about my SaaS Finance Framework that I've taught to 1,000+ students and have implemented for my SaaS clients.
By the end, you’ll have the templates, the formulas, the benchmarks, and the nuances that’ll save you lots of time for the rest of your company's existence and your career.
As you’re working your way through the course, here’s a flavor of what you’ll get:
🧭
Module 1: Course Introduction
• Welcome to the SaaS Metrics Foundation
• The Foundation
• Outline & Objectives
• Downloads
• SaaS Metrics Benchmarks
🧭
Module 2: Metrics Foundation
• Five Pillars Metrics Framework
• The SaaS CFO Metrics Template Review
🧭
Pillar 1 - Growth
• New Bookings
• Expansion Bookings
• Committed ARR
• ARPA & ARPU
• SaaS Quick Ratio
🧭
Pillar 2 - Retention
• Gross Dollar Retention (GDR)
• Net Dollar Retention (NDR)
• Renewal Rate
• Churn & Logo Retention
• Net Promoter Score (NPS)
🧭
Pillar 3 - Growth Margins
• Gross Margins
• Gross Margins by Revenue Stream
• COGS vs. OpEx
🧭
Pillar 4 - Financial Profile
• Rule of 40
• OpEx Profile
• SaaS Operating Leverage Part 1
• SaaS Operating Leverage Part 2
• EBITDA
🧭
Pillar 5 - Efficiency
• Customer Lifetime Value (LTV)
• Cost of ARR
• SaaS Magic Number
• Customer Acquisition Cost (CAC)
• CAC Payback Period
• ROSE Metric
🧭
Cohort Analysis
• Cohort Analysis - Part 1
• Cohort Analysis - Part 2
• Cohort Analysis - Part 3
🧭
How to Transform a "Messy" P&L
• The Steps to Transform a "Messy" P&L
• P&L Transformation Exercise in Excel
🧭
Course Wrap Up
• 5 Key SaaS Reports
• Excel Add-In
• Feedback and Testimonial Request
Okay, that's a lot of stuff. But does the SaaS Metrics Foundation actually work?
Here's how we have helped Founders, Finance, and Investors...
Adi MR
Essential if you're running a SaaS business
As VP of Ops for a high-growth SaaS business, it was critical for me to have a deep understanding of the financial drivers and KPIs for the business. Sure, there are plenty of free resources online, but Ben's SaaS metrics class offers a structured and efficient walkthrough of how to think of a SaaS business. It has provided great insight and value, and saved me a ton of time.
Paul McClure
I recently completed the SaaS Metrics Live Course…
I recently completed the SaaS Metrics Foundation Live course and it was great. As a SaaS CFO for a number of years, it was good to see a system and framework for SaaS metrics that clearly defined explained and categorized these metrics. Lastly I should mention that Ben is very knowledgeable and is a great instructor.
Guy Levy
This course provides great value.
I recently completed a SaaS course, and it was an amazing experience! This course is suitable for beginners and advanced learners alike who are interested in gaining a deeper understanding of SaaS. Ben, was fantastic at explaining the concepts in a clear and concise manner, making it easy for everyone in the class to understand.
What I found most valuable about the course was the comprehensive knowledge it provided. I learned everything I needed to know about SaaS, from the basics to more advanced concepts. Ben provided us with real-world examples, which made it easier for me to apply what I learned to my day-to-day work.
I highly recommend this course to anyone looking to gain a solid understanding of SaaS. I feel much more confident in my knowledge of SaaS now than before taking the course.
Thanks, Ben, for an incredible learning experience!
Rob, SaaS CEO
Most valuable course...
It has been the most valuable course I have attended for decades, if not ever! I think it's way too cheap for the content you're providing...
Karen L
Ben gets it...
There are very few CFO's who actually get metrics and how to use them. I was not disappointed! I was very impressed with the detail, quality of answers and depth of knowledge!
What You’ll Be Able to Do After Completing the SaaS Metrics Foundation
By the end of the program, you’ll have a complete SaaS metrics system implemented in your business.
You will be able to:
✔ Structure your financial and operational data for SaaS reporting
✔ Calculate the most important SaaS metrics with consistency and accuracy
✔ Build a repeatable monthly SaaS metrics reporting process
✔ Benchmark your company’s performance against SaaS peers
✔ Understand the financial drivers behind SaaS growth and efficiency
✔ Confidently present SaaS metrics to leadership, boards, or investors
Instead of guessing or rebuilding spreadsheets every month, you’ll have a structured SaaS metrics framework and tools you can use for the rest of your career.
Who the SaaS Metrics Operating System Is For
The SaaS Metrics Operating System is designed for operators responsible for understanding and improving SaaS performance.
This program is ideal for:
SaaS Founders and CEOs
• Understand the financial drivers behind your growth
• Prepare for board meetings, fundraising, and investor conversations
• Make better decisions about pricing, hiring, and investment
CFOs, Finance Leaders, and FP&A Teams
• Build a structured SaaS metrics framework
• Ensure consistent and reliable metrics reporting
• Implement best-practice SaaS financial models
Revenue Operations and Strategy Leaders
• Understand the connection between sales performance and SaaS financial metrics
• Align operational metrics with financial outcomes
Investors and Analysts
• Evaluate SaaS companies using the correct metrics and benchmarks
• Understand the nuances behind SaaS growth, retention, and efficiency metrics
Okay, I get it - The SaaS Metrics Foundation is incredible. But how much does it cost?
For context, you could pay $500 for an hour of my time over a Zoom call for a private coaching session. Or, as larger organizations do, you could pay $20,000 to fly me out for a custom training session.
The other way to put our prices into context is to think of them as an investment in your business and/or career. Miscalculate your metrics for a potential investor? It could cost you millions in valuation. 🤷
Misallocate capital in your SaaS business? It could cost you thousands or millions in lost revenue or profit.
Invest in your business without understanding the ROI? It could shorten your cash runway or even threaten the viability of your business.
Anyway, enough talk - here's the price.
The SaaS Metrics Foundation
$1,495
One-time fee (payment plans available)
Everything you need to calculate, benchmark, and improve your SaaS metrics — in one system.
🚀 SoftwareMetrics.ai Platform (12 months included)
The platform that calculates your SaaS metrics automatically.
• Upload your raw SaaS data
• Automatically calculate 30+ SaaS metrics
• Benchmark performance against SaaS peers
• Generate dashboards and board-ready metrics
Live Monthly SaaS Metrics AMA Sessions
• Ask your SaaS metrics and finance questions live
• Learn from real SaaS operator scenarios
• Deep-dive lessons on SaaS frameworks
🧠 SaaS Metrics Foundation Training
A complete SaaS metrics curriculum built from 10+ years of SaaS CFO experience and helping 100+ SaaS and AI co's.
• 20+ hours of step-by-step SaaS metrics training
• The Five Pillars SaaS Metrics Framework
• Learn formulas, benchmarks, and SaaS metrics nuances
• Lifetime access to the entire training library
💪 SaaS Metrics Toolkit
Everything you need to implement metrics immediately.
• 30+ SaaS metrics templates and forecast models
• Exclusive SaaS benchmarks used by operators and investors
• Downloadable lesson slides for you and your team
🤖 Additional Resources Included
• Ben’s 24/7 AI coach trained on course materials and content
• Ask questions directly inside the lessons and in SoftwareMetrics.ai (coming soon)
• Exclusive expert webinars and interviews
• Video subtitles in Spanish, French, and German (we can add more!)
From Spreadsheet Chaos to a Repeatable SaaS Metrics System
Most SaaS companies struggle with metrics because their processes are fragmented, manual, and inconsistent. The SaaS Metrics Operating System gives you a structured, repeatable process for calculating and using SaaS metrics.
Before the SaaS Metrics Operating System
❌ Metrics scattered across multiple spreadsheets
❌ Conflicting formulas and definitions across teams
❌ Inconsistent reporting month to month
❌ Hours spent rebuilding metrics every reporting cycle
❌ Limited confidence in the numbers presented to leadership or investors
After Implementing the SaaS Metrics Operating System
✅ A structured SaaS metrics framework
✅ Automated metric calculations through SoftwareMetrics.ai
✅ Consistent monthly SaaS metrics reporting
✅ Reliable benchmarks and performance insights
✅ Greater confidence in financial decision-making
Why the SaaS Metrics Operating System Is Different
Most SaaS metrics courses focus only on formulas and theory.
But calculating SaaS metrics in the real world requires much more than formulas. You need the right data structures, tools, and frameworks to produce accurate, repeatable metrics.
The SaaS Metrics Operating System combines three essential components:
🖥️ Software
SoftwareMetrics.ai automatically calculates your SaaS metrics.
• Upload your raw SaaS financial data
• Automatically calculate 30+ SaaS metrics
• Generate dashboards and board-ready insights
Instead of rebuilding spreadsheets every month, the platform produces consistent and reliable metrics.
🧠 Framework
The SaaS Metrics Foundation provides the structure behind the numbers.
Learn the Five Pillars SaaS Metrics Framework:
• Growth
• Retention
• Growth Margins
• Financial Profile
• Efficiency
This framework shows which metrics matter and how they connect.
🧰 Implementation Tools
Templates, models, and benchmarks help you implement metrics immediately.
• 30+ SaaS metrics templates and financial models
• SaaS benchmarks used by operators and investors
• Downloadable lesson slides for you and your team
These tools ensure your metrics process is structured, consistent, and repeatable.
The Result
Instead of a standalone course, you get a complete SaaS metrics system for calculating, understanding, and improving your SaaS performance.
What Happens After You Join?
Once you enroll in The SaaS Metrics Foundation, here’s what happens next:
1️⃣ Access the SaaS Metrics Operating System
You’ll receive immediate access to the full SaaS Metrics Foundation curriculum, templates, and SoftwareMetrics.ai platform.
2️⃣ Begin Your Data Journey
Learn how to structure the 4 key SaaS finance data sources.
3️⃣ Implement the SaaS Metrics Framework
Work through the Five Pillars SaaS Metrics Framework to structure your reporting and understand the drivers behind your metrics.
4️⃣ Join the Monthly SaaS Metrics AMA Sessions
Ask questions, review real SaaS scenarios, and deepen your understanding of SaaS financial frameworks.
5️⃣ Build Your Repeatable Metrics System
Automate your metrics and reporting with SoftwareMetrics.ai. By the end of the program, you’ll have a complete SaaS metrics reporting process that you can use every month.
Our Money Back Guarantee
Within 2 weeks of enrolling, if you feel like the course does not provide any practical or theoretical value to you, just send me an email at ben@thesaasacademy.com and I'll refund every penny. No questions asked. FYI. No one has asked for a refund yet.
