SaaS Metrics Foundation Live
Scale your business the right way - with data and metrics.
Ben Murray, The SaaS CFO, will help you learn and implement SaaS metrics faster. While saving you 100's of hours.
Discover the proven strategies and techniques to make better financial decisions in your SaaS business. Improve your SaaS and career.
The live and on-demand course begins on February 4, 2025!
Understanding your numbers is what differentiates you from your competition!
Enroll Today!
The Details
Begins: Tue, Feb 4th
Duration: 5 weeks
Meets: Tue & Thur at 10am MT
Live Sessions: 1 to 1.5 hours
Lessons: Immediate access and live sessions (all recorded)
Community: private student community
Templates: 30+ templates, forecast models, pitch decks, benchmarks
App: custom metrics dashboard access
Alumni: 1,000+
How the Pricing Works
Grab 2024 pricing & bonuses by January 8, 2025.
2024 prices expire on January 8, 2025.
The bonuses expire on January 17, 2025.
Enrollment closes on Monday, February 3, 2025.
Speak The SaaS Language
What is The SaaS Metrics Foundation?
World's #1 Program On How To Effectively Utilize SaaS Metrics
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The SaaS Metrics Foundation is a culmination of everything I've learned during my 25+ years in finance and as a SaaS CFO. 15,000+ SaaS professionals and 3,500+ SaaS companies have enrolled in my courses. This training includes all the knowledge, systems, dashboards, templates, and resources you need to take control of your SaaS metrics and make better financial decisions.
Lifetime Access
You receive immediate access to all lessons and future lessons and templates
17+ Metrics
Deep dive into the what, why, and how of critical metrics to scale your SaaS and career
Slides & Templates
Slides and 40+ metrics templates to kickstart your journey.
Community Support
Join me and 700+ motivated SaaS colleagues. Support from me and your colleagues
Benchmarks
Once you calculate your metrics, you must benchmark your performance.
What you'll be able to do better after this course:
• Speak the language of SaaS; the what, why, and how of SaaS metrics
• Accurately calculate your SaaS metrics
• Talk confidently with your Board and potential investors about your numbers
• Be exit and due diligence ready; avoid those failed exits or capital raises
• Scale your SaaS with data and metrics; boost your valuation
• Understand what's working and not working in your business; focus!
Who should take the SaaS Metrics Foundation?
This SaaSÂ metrics course is perfect for CEOs, founders, CFOs, fractional CFOs, CXO's, finance/accounting, financial analysts, and equity investors.Â
We've had experienced SaaS CFO's to those new to SaaS. Everyone takes something from the course!
Check out what alumni are saying about SaaS Metrics Foundation Live!
Want to Take a Peek Inside the Course?
I live and breathe SaaS metrics! I created this course for those who must understand metrics (speak the language of SaaS) and those who implement the metrics.
Sign Up Today!About The SaaS Academy
The Academy was founded by Ben Murray in 2019. Ben has 25+ years of experience in finance and accounting in the airline and software industries. He was an in-house SaaS CFO for founder-owned and private equity-backed SaaS companies. Today, Ben is a fractional SaaS CFO and has helped 100+ SaaS companies. He earned his MBA from the University of Iowa and holds an active CPA license from the State of Tennessee.
The ROI is Simple
The EARLY BIRD rate is $1,950 for lifetime 🚀 access and support. Price increases $500 after that.
With this course, can you make better decisions to save $2K in expenses, invest $2K more efficiently, and/or increase ARR by $2K?
In my opinion, it's one of the lowest hurdle rates you'll find in your business.
Or get that salary increase or promotion?
The Detailed Agenda
Check out the detailed course agenda below. We cover most of these in the live sessions. You receive immediate on-demand access to all of these lessons upon enrollment. You will walk away with the tools and templates to improve your SaaS finances to drive growth.
Module 1: Course Introduction
• Welcome to the SaaS Metrics Foundation
• The Foundation
• Outline & Objectives
• Downloads
• SaaS Metrics Benchmarks
Module 2:Â The 4 Key SaaS Finance Data Sources
• Financial Data
• Bookings Data
• Customer / Revenue Data
• HRIS Data
Module 3: Metrics Foundation
• Five Pillars Metrics Framework
• The SaaS CFO Metrics Template Review
Pillar 1 - Growth
• New Bookings
• Expansion Bookings
• Committed ARR
• ARPA & ARPU
Pillar 2 - Retention
• Gross Dollar Retention (GDR)
• Net Dollar Retention (NDR)
• Renewal Rate
• Remaining Performance Obligations
• Churn & Logo Retention
• Net Promoter Score (NPS)
Pillar 3 - Growth Margins
• Gross Margins
• Gross Margins by Revenue Stream
• COGS vs. OpEx
Pillar 4 - Financial Profile
• Rule of 40
• OpEx Profile
• EBITDA
Pillar 5 - Efficiency
• Customer Lifetime Value (LTV)
• Cost of ARR
• SaaS Magic Number
• Customer Acquisition Cost (CAC)
• CAC Payback Period
• ROSE Metric
Course Wrap Up
THE EXCLUSIVE BONUSES WHEN JOINING NOW
Grab these exclusive bonuses before January 17th!
BONUS 1Â --> 12 months of access to my custom SaaS metrics reporting dashboard with benchmarks
BONUS 2 --> The “Y Combinator” Pitch Deck Templates to impress your investors
BONUS 3Â -->Â My latest and greatest SaaS forecast model that I use on the frontlines
BONUS 4Â -->Â Deep dive lessons on cohort analysis and my cohort analysis template
BONUS 5Â --> Lessons on my top 4 professional services metrics
BONUS 6Â -->Â Customer success plays an important role in retention! Learn how to measure the ROI of CS.
BONUS 7Â -->Â Don't get in the "growth trap!" Learn how operating leverage works in SaaS companies.
BONUS 8Â -->Â My custom Excel add-in to make you more efficient in Excel
BONUS 9Â -->Â Ben's Rolodex of SaaS advisors...attorneys, investment bankers, tax CPAs, SaaS bookkeepers, fractional CROs, etc.
BONUS 10Â -->Â Learn about the "Upsell Rate" concept. This will help your expansion sales team
Enroll Today!
If you'd like to improve your SaaS business and career, enroll today. This will be my 13th, live cohort!
Enroll Today!Student Feedback From Live Cohorts
See what your fellow SaaS colleagues said about the course as we wrapped up the final live lesson.
I'm a finance novice. Will the metrics sessions be way over my head?
How long do I have access to the course?
What types of roles and experience levels have enrolled?
Who is Ben Murray? Does he have experience in SaaS?
Would this be good for my outsourced accountant, bookkeeper, fractional CFO?
I'm a product/sales/marketing leader. Do I need to know this?
Your hard work in this course pays off in better data, metrics, and decisions!
