The SaaS Academy has Launched

Greetings All!

The SaaS Academy is open for enrollment due to the coronavirus.  With the economic uncertainty, it is time to button up your cash, SaaS metrics, and forecasting. 

I am very excited to have launched The SaaS Metrics Foundation.  Over 120 students have enrolled in the course.

The feedback has been great so far for the students who have enrolled.

Ease of signing up, clarity of presenting the material, and all around great value. The course covers key performance metrics that are unique to SaaS business models. It is complete with examples how to calculate and what to measure and track with the included excel templates. Super helpful in order to benchmark your company's performance to other SaaS industry leaders.

This is a learn at your own pace course designed to improve the financial transparency of your SaaS business through increased understanding of important SaaS metrics.  And there is a great mobile app so that you can learn from anywhere.

Check out my short video to learn more about this course.  More details below about the course.

You can ENROLL HERE.

Best Regards,

Ben Murray

Founder & Instructor

This course is designed to:

• Increase your understanding of SaaS metrics
• Explain in detail how these SaaS metrics are calculated including tips and tricks
• Explain why they are relevant to your business
• And explain how to implement them in your business

As a result of understanding these metrics, you will be able to:

• Feel confident in understanding the performance of your business
• Increase the financial and operational transparency of your SaaS operations
• Improve your financial and management reporting
• Move from instinctual decisions to better data-driven decision making

This course is for:

• The finance and accounting pros who calculate these metrics - especially you!
• Founders and executives who need to manage their business with these metrics
  • Maybe, you are not calculating but you need to understand their meaning
• Private Equity/Venture Capital teams who invest in SaaS
• Those new to SaaS who need to understand SaaS economics

I cover a lot of material in this course. The video lessons include:

• Cost of ARR
• SaaS Magic Number
• SaaS Quick Ratio
• Customer Acquisition Costs (CAC)
• CAC Payback Period
• Net ARR Payback Period
• Customer Lifetime Value
• Churn
• Retention
• Committed MRR
• Foundation of SaaS Metrics
• Cohort Analysis
• How to pull metrics from a "messy" P&L

Here is a little bit about the course format.

• Recorded lessons so that you can learn at your own pace
• Watch anywhere from any device.  Now includes an App.
• 11 SaaS Metrics lessons
• Deep dive explanations using a real SaaS P&L and my metrics template
• Includes my ultimate SaaS bundle of 30+ metrics templates and forecast models
• 365 days of course access and any additional content loaded to the course in that time

YOU CAN ENROLL HERE.