SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance,...

All Episodes

Episodes

Track Your Professional Services Backlog Number

In episode #116, I provide an overview of professional services backlog in SaaS. Your professional services team play an important role in early customer satisfaction and retention. When we sign up a customer for a...
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What is Professional Services?

In episode #115, I provide an overview of professional services in SaaS. Your professional services team plays an important role in early customer satisfaction and retention. - What is PS? - COGS vs OpEx - Backlog and...
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Do You Have Balance Between CAC Payback and Retention?

In episode #114, I address the power of SaaS metrics in context. Two metrics that should be viewed together? CAC Payback Period and revenue retention. - do you have balance? - CAC Payback Period - Gross Revenue...
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The Perfect Storm for Cash Burn

In episode #113, I address cash burn from the front lines. If you are still pivoting on product market fit, it can be very dangerous to scale your go-to-market (GTM) team and investment. - product market fit and ICP -...
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What Should Be Included in Your Dev Ops Expenses?

In episode #112, I address Dev Ops expenses in our COGS area of the SaaS P&L. Let’s discuss the details of Dev Ops expenses. - hosting - 3rd party software - ongoing security and testing - dev ops staff -...
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Human Powered vs Product Powered Revenue | You Gotta Get This Right

In episode #111, I address human powered versus product powered revenue. It’s so important to categorize your revenue and COGS correctly on your P&L. You don’t want to confuse potential investors and...
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Top 5 Accounting Software for SaaS Companies

In episode #110, I address the core system in our financial process, our accounting software. I am in the midst of my 5th annual tech stack survey. I’ll share the top five accounting systems for SaaS. - Accounting...
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Levers to Pull in Sales Compensation Planning

In episode #109, I address sales compensation planning and how you can design your plans for maximum effectiveness. QuotaPath joined me on a webinar to my SaaS community. There were some eye-openers on how to design...
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Should Downgrades Count Against My Booked ARR?

In episode #109, I address bookings, downgrades, and reporting. We may or may not want to include downgrades in our net ARR number. This is an important decision. - What is a downgrade? - Should I include this in my...
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Am I Ready for Debt Financing to Fuel Growth?

In episode #107, I address debt financing as a source of growth capital. Debt financing for SaaS companies is a hot space right now. We must assess first if we can absorb the payment schedule. - Step 1 – do you have...
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I’ve Got My SaaS P&L Set Up | What’s Next?

In episode #106, I address early stage financial infrastructure. I was just talking to a SaaS founder who spent some consulting money to properly configure QBO. What’s next? - The progression in data - 4 key sources...
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High Growth High Confusion

In episode #105, I address growing pains. If you are experiencing high growth, don’t let your financial infrastructure lapse. High growth can cause financial confusion if we don’t have our numbers set up properly. -...
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