All Episodes
Episodes
Am I Ready for Debt Financing to Fuel Growth?
In episode #107, I address debt financing as a source of growth capital. Debt financing for SaaS companies is a hot space right now. We must assess first if we can absorb the payment schedule.
- Step 1 – do you have...
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I’ve Got My SaaS P&L Set Up | What’s Next?
In episode #106, I address early stage financial infrastructure. I was just talking to a SaaS founder who spent some consulting money to properly configure QBO. What’s next?
- The progression in data
- 4 key sources...
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High Growth High Confusion
In episode #105, I address growing pains. If you are experiencing high growth, don’t let your financial infrastructure lapse. High growth can cause financial confusion if we don’t have our numbers set up properly.
-...
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Mind the Gap in Your Renewal Dates
In episode #104, I address a common issue that wreaks havoc on your MRR schedule. And it will create pain for you in due diligence and retention reporting.
- What is an anniversary date?
- Gaps in your customer MRR...
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Code Your Consultants and Contractors Separately
In episode #103, I address consultant and contractor coding. It’s important to get this right in your chart of accounts. SaaS companies often supplement staffing with full or part-time contractors.
For efficiency...
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What’s Lurking in Your G&A Expenses?
In episode #102, I address a common dumping ground for expenses, your G&A cost center. There are many activities and roles within G&A. We must manage it like any area in our business.
- What is G&A?
- What...
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How Do I Handle Spikes in Sales and Marketing Expenses
In episode #101, I address a common student question in my SaaS metrics course. We may have large spikes in S&M expenses due to events, conferences, or maybe, a major consulting project.
- Should we ever exclude...
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How Do I Start Implementing SaaS Metrics?
In episode #100, I thought it would be appropriate to address SaaS metrics at a high level. Where do I start with metrics?
- Right metrics for the right stage of your business
- Use my 5 Pillar SaaS Metris Framework...
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How to Really Determine What Should Be in COGS
In episode #99, I address a very common question in SaaS finance. What should be included in COGS? It’s so important to get this right. If you don’t, you will mismanage your business.
- Pure-play SaaS COGS...
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Do You Include Sales Operations in S&M Expenses?
In episode #98, I address the major functions that we see in Sales. Should these be coded to Sales or somewhere else?
- Fully-burdened expenses
- Common expenses in sales and marketing
Subscribe to Ben’s daily metrics...
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What Churn % Should I Use for LTV
In episode #97, I address churn and LTV. We think SaaS metrics are completely objective, but it is very easy to influence the result of a metrics calculation. Period of measurement is major factor in SaaS metrics...
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CAC Calculation and Multiple GTM Strategies
 In episode #96, I address our core CAC calculation when we have different product lines and different go-to-market (GTM) strategies. We can’t blend these together when calculating customer acquisition costs.
- What...
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