Would a Buyer Want Your SaaS?

An Exit Readiness Workshop

Find out how attractive your SaaS business looks to a buyer. Join Ben Murray for a live workshop to complete your Exit Readiness Calculator, assess your financial strengths and weaknesses, and identify what to improve before an exit.

Join the workshop

For software founders planning an exit—or building toward one.

Leave knowing where you stand.

Leave with your exit readiness score, an indicative valuation range, and clear financial improvement priorities.

What you’ll work through

See your business through a buyer’s lens.

Score the financial fundamentals.

Assess retention quality, growth and the Rule of 40, capital efficiency, and subscription margins. Ben will explain what to enter and what each metric tells you.

Compare yourself with the right peers.

Select your ARR and average contract value bands to see how you compare with median and top-quartile benchmarks—and where your biggest gaps sit.

Find the issues that can weaken a deal.

Review customer concentration, revenue mix, pricing, and AI-related risk flags. See why a strong peer score can still fall short of the calculator’s buyer criteria.

Understand the value implications.

Explore the calculator’s indicative ARR multiple and enterprise value ranges, including buyer and revenue-mix adjustments. Use the results to prioritize what to improve.

Bring what you have.

Your current ARR, annual ARR growth, and average contract value.
Net and gross revenue retention, EBITDA margin, and subscription gross margin.
CAC payback, burn multiple, ARR per FTE, customer concentration, and revenue mix.

Missing a metric? Follow along anyway. Ben will explain the inputs, and missing data will help identify your next steps.

Your workshop host

Ben Murray · The SaaS CFO
Ben is a fractional SaaS CFO, finance educator, and creator of the SaaS Exit Readiness Calculator. He brings more than 25 years of finance experience and helps software founders understand their metrics and make better financial decisions.

You’ll work in the calculator as Ben guides you through it, so you can apply the framework to your own business.