All Episodes
Episodes
How to Align ARR Growth with Sales & Marketing Spend
Youâve added new ARRâbut are you spending too much to get it? In episode #302, Ben Murray walks through two practical ways to align your ARR growth with your sales and marketing spend. If you're unsure whether you're...
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Is Revenue Recognition Messing Up Your Retention Numbers?
Does your retention data feel offâor even meaninglessâbecause of catch-up invoices, credit notes, or daily revenue recognition? In episode #301, Ben Murray explains how proper revenue recognition practices can...
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RPO Explained: The Overlooked SaaS Metric That Signals Growth
RPOâRemaining Performance Obligationsâmight not be a term you hear often in private SaaS, but public companies are required to disclose it, and itâs becoming a critical forward-looking metric. In episode #300, Ben...
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How SaaS Companies Turn Usage Revenue into ARR
How do usage-based SaaS companies convert transactional or variable revenue into Annual Recurring Revenue (ARR)? Episode #299 gives you a practical framework for presenting usage-based ARR to your Board, investors,...
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Want a Private Equity Exit? Start Tracking This Metric
In episode #298 of SaaS Metrics School, Ben Murray dives deep into one of his favorite metrics: ROSE â Return on SaaS Employees. If youâre aiming to build a durable SaaS business or position your company for a private...
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How to Handle Reactivation MRR in GRR vs NRR
In episode #297, Ben Murray tackles a common SaaS metrics question: How should reactivations be treated when calculating gross and net revenue retention (GRR & NRR)?
Key takeaways:
Reactivated customers (e.g.,...
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This Public Company Restated Its Headline ARR Number
Have you ever seen a public company restate its ARR? In episode #296, Ben Murray dives into a real-world example from the London Stock ExchangeâCelebrus Technologiesâand unpacks why and how they updated their Annual...
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Benchmarking Your CAC Payback: How Do You Compare to Top SaaS Performers?
In episode #295 of SaaS Metrics School, Ben Murray breaks down how to benchmark your CAC Payback Period accuratelyâand why generic social media posts can lead you astray.
Too many founders rely on simplified benchmark...
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Adapting CAC Payback Period for Usage-Based SaaS Models
In episode #294 of SaaS Metrics School, Ben Murray dives into one of the most important metrics for SaaS operators and investors: CAC Payback Periodâwith a focus on adapting it for usage-based pricing models.
Whether...
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CARR Is the New ARR? A SaaS Operator's Guide to This Hot Metric
In episode #293, Ben dives into Contracted Annual Recurring Revenue (CARR)âa once obscure metric that's now becoming a standard in financial dashboards and valuation discussions. Ben explains how CARR differs from...
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Should You Target 80% Gross Profit in SaaS? Letâs Break It Down
Gross profit is a core metric in SaaSâand 80% is the benchmark often thrown around. But is that still realistic in todayâs landscape? In episode #292 of SaaS Metric School, Ben Murray walks through real benchmarking...
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How Much Should You Invest in Sales and Marketing This Year?
In episode #291 of SaaS Metrics School, Ben Murray breaks down one of the most importantâand often debatedâquestions in SaaS finance:
đ° How much should we invest in sales and marketing this year?
Ben explores how to...
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