All Episodes
Episodes
You Are Less Than 2M ARR and Want to Exit
In episode #198, I address what you need if you are early-stage and want to exit. I just gave a coaching call on this to someone prepping a smaller SaaS company for sale.
- Accounting
- SaaS P&L
- MRR...
View Episode
Your MRR Schedule is Worth its Weight in Gold
Episode 197 – Your MRR Schedule is Worth its Weight in Gold
In episode #197, I address due diligence and your MRR schedule. Your MRR schedule will ALWAYS be requested in due diligence.
- What is an MRR schedule?
- How...
View Episode
The Foundation of CAC Part 4
In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC.
- SLG and PLG impact on CAC
- Don’t forget to segment your CAC
The foundation of CAC...
View Episode
The Foundation of CAC Part 3
In episode #195, I address the foundation of CAC in this four-part series. Today, about the metrics that use CAC as an input. And what’s your prize?
- CAC feeds these metrics
- What’s your prize? Very important to...
View Episode
The Foundation of CAC Part 2
In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data?
- SaaS P&L
- Bookings data or your MRR schedule
Foundation of CAC blog post.
View Episode
The Foundation of CAC Part 1
In episode #193, I address the foundation of CAC in this four-part series. Today, let’s define CAC. It’s not as obvious as it seems.
- Begins with your general ledger and your SaaS P&L
- Gross CAC, customer...
View Episode
What SaaS Metrics Are Relevant When Passing $10M ARR?
In episode #192, I address the relevant SaaS metrics when hitting the big $10M ARR milestone. If you are a founder who is still far away from 10M, it’s good to understand what you’ll need at that point.
- Do SaaS...
View Episode
What Metrics and Data Do Acquirors Want to See ASAP?
In episode #191, I address the data that is worth its weight in gold. You will always be asked for this data when buyers are evaluating your SaaS business.
- The golden data
- Where do you source this data?
Grab my...
View Episode
Do I Really Need to Use SaaS Metrics Benchmarks?
In episode #190, I address SaaS benchmarks and metrics. Benchmarks act as important guideposts for our business.
- Do I really need benchmarks?
- What benchmarks does Ben use?
- Important for due diligence
My 5 Pillar...
View Episode
How Do I Count Reactivation MRR in My Metrics
In episode #189, I address reactivation MRR and counts. This is a common layer of MRR in self-service SaaS (low price point, high customer volume) business.
- impact on revenue retention
- impact on logo...
View Episode
Calculating CAC When You Have SLG and PLG Motions
In episode #188, I address today’s reality with our go-to-market motion and CAC. You must segment your CAC if you run a PLG and SLG motion.
- new vs. existing CAC allocation
- SLG vs PLG allocation
- what to do with...
View Episode
Don’t Do This When Allocating Your CAC Expense
In episode #187, I address an important concept when trying to allocate CAC expenses between new and existing business. This came up again on a coaching call so it’s time to address it.
- how not to allocate
- how to...
View Episode
