All Episodes
Episodes
12 Steps to Creating an Outcome-based Pricing Plan
Everyone says seat-based pricing is dead, but do you actually have an outcome you can charge for?
In episode #377, Ben Murray breaks down the 12 steps to building an outcome-based pricing plan, drawn from analyzing...
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5 Takeaways for CFOs from the 2026 AI Pricing Report
Is your 2027 software budget ready for the AI spend that's about to blow past every forecast you've built?
In episode #376, Ben Murray covers five takeaways for CFOs from the Pricing I/O AI Pricing Report, produced in...
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Your AI Subscription Pricing Is Losing Money on the Customers You Care About Most
Do you actually know which of your AI customers are making you money and which are quietly destroying your gross margin?
In episode #375, Ben Murray breaks down the shape of AI usage and why the distribution curve of...
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4 SaaS P&L Metrics That Break When You Kill Per-Seat Pricing
The pricing model that built the SaaS industry is being replaced in real time. Is your finance team ready for what it does to your core metrics?
In episode #374, Ben Murray breaks down the four SaaS P&L metrics...
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Per-Seat Pricing Is Dying: What the Shift to Usage-Based SaaS Means for Your Margins
Is per-seat pricing dying a slow death, and is your SaaS expense structure ready for its replacement?
In episode #373, Ben Murray breaks down the shift from per-seat subscriptions to usage and outcome-based pricing,...
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The Two SaaStr Annual Slides Every SaaS Operator Needs to See Today
Are you a legacy SaaS company quietly hoping for a recovery that isn't coming?
In episode #372, Ben Murray breaks down two slides from Jason Lemkin's State of SaaS keynote at SaaStr Annual that every SaaS operator and...
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2 AI Metrics Every SaaS CFO Should Track Today
If you're shipping AI product lines, are you measuring the two metrics that actually tell you whether your AI is making money β or burning it?
In episode #371, Ben Murray covers two AI unit economics metrics every...
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What Belongs in AI COGS? The Financial Framework SaaS Companies Are Scrambling to Build
Are AI inference costs already eating into your gross margin β and you can't even see them on your P&L?
In episode #370, Ben Murray breaks down exactly what belongs in AI COGS for SaaS companies offering an...
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How Claude Opus 4.7's New Tokenizer Quietly Raised Your AI Bill by Up to 35%
Did your AI bill just jump overnight β even though no one announced a price increase?
In episode #369, Ben Murray breaks down the hidden AI price hike that's quietly hitting SaaS P&Ls this month. Anthropic shipped...
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Why Token Usage Tells You Almost Nothing About Your AI Product's Real Value
Can you actually prove what your AI product is doing for customers β or are you still pointing at token counts and hoping the board nods along?
In episode #368, Ben Murray breaks down the four layers of AI measurement...
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Salesforce Invented a New KPI on an Earnings Call β Here's Why You Should Too
Salesforce just invented a new metric on their latest earnings call β not because they needed one, but because Wall Street didn't have the vocabulary to value what they built.
In episode #366, Ben Murray breaks down...
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Should You Price on Outcomes? What HubSpot's $0.50 Bet Means for Your SaaS Revenue Model
HubSpot's 50-cent bet may have just forced every SaaS founder to ask whether their current revenue model is still defensible.
In episode #365, Ben Murray breaks down HubSpot's April 2nd announcement β slashing its...
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