All Episodes
Episodes
Can You Actually Prove the ROI of Customer Success?
Justifying investment in customer success is far harder than justifying spend in sales and marketing. In episode #350, Ben walks through a practical framework for evaluating the ROI of customer success and retention...
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The Pitfalls of Using Your CRM to Report Official ARR Numbers
Many SaaS teams try to use their CRM to report ARR and MRR, but this creates serious risks—especially in forecasting, retention analysis, and due diligence. In episode #349, Ben explains why your CRM is rarely the...
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Why a Perfect SaaS P&L Can Still Hide Serious Problems
In episode #348 of SaaS Metrics School, Ben Murray responds to a thoughtful LinkedIn comment that challenged a common assumption: that a well-structured SaaS P&L tells the whole story. While a properly built chart...
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The Hidden Complexity Behind ARR Disclosures
In episode #347 of SaaS Metrics School, Ben Murray explores the lesser-discussed nuances behind ARR (Annual Recurring Revenue) disclosures. Building on the prior two episodes on ARR definitions and common disclosure...
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Common ARR Disclosure Mistakes And How to Avoid Them
In episode #346 of SaaS Metrics School, Ben Murray breaks down the most common mistakes SaaS and AI companies make when disclosing their ARR (Annual Recurring Revenue). Building on the prior episode about the five...
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Why ARR Is So Often Misstated: 5 Questions to Get It Right
Defining ARR is getting harder—not easier—as SaaS, AI, usage-based pricing, and hybrid business models evolve. In episode #345 of SaaS Metrics School, Ben Murray breaks down the five critical questions every ARR...
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How Public Tech Companies Are Categorizing ARR
In episode #344 of SaaS Metrics School, Ben Murray shares insights from his research into how public tech companies define and disclose ARR in press releases and SEC filings. By analyzing U.S. and global public...
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Demystifying SaaS Revenue: A Hierarchy for Predictability & Valuation
In episode #343 of SaaS Metrics School, Ben Murray demystifies SaaS revenue by breaking down the core revenue types that software, SaaS, and AI companies should be modeling on their P&L. Rather than focusing on...
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Where is Your Cost of ARR Trending This Year?
In episode #342 of SaaS Metric School, Ben breaks down the Cost of ARR metric and explains why it’s one of the most practical and revealing go-to-market efficiency metrics for 2026 planning. He covers where the metric...
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The ROSE Metric is Your Key to Durable Growth in 2026
In episode #341 of SaaS Metrics School, Ben Murray explains why revenue per FTE is a misleading metric for modern SaaS and AI companies and introduces the ROSE metric (Return on SaaS Employees) as a more accurate way...
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CFO Confidence at a 4 Year High
In episode #340 of SaaS Metrics School, Ben breaks down what rising CFO confidence—now at a four-year high—means for SaaS and AI operators planning for the year ahead. Using insights from Deloitte’s latest CFO survey,...
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Change of Control Provisions in Customer Contracts Can Kill Your Exit
In episode #339 of SaaS Metrics School, Ben explains how change of control provisions in customer contracts can quietly derail due diligence, fundraising, or a future company exit. Drawing from real-world CFO...
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