SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and...

All Episodes

Episodes

Can the Large Software Incumbents Survive the Agentic AI Competitive Threat?

In episode #274, I’m sharing some insight from a Mark Roberge talk in Tempe, AZ at PHX FWD. The software business is undergoing another major shift. In the 80/90’s it started with on-premise software, then ASP, then...
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Don’t Believe the $5M ARR per Employee Hype

In episode #273, I’m sharing some insight from a Mark Roberge talk in Tempe, AZ at PHX FWD. Should we believe the ARR per FTE hype? - Is my SaaS being left behind? - Should we believe the hype? - Current benchmarks...
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Founders Please Close Your Books On Time

In episode #272, I address poor financial close practices. You must close your books on time to understand economic performance. - What day should your books be closed? - Insource or outsource accounting? - It’s not...
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Billing Pauses Wreak Havoc on Your Revenue Retention

In episode #271, I address a student question from TheSaaSAcademy.com. And that’s billing pauses. How should we handle this with our revenue retention calculations? - Let’s define a billing pause - Impact on your MRR...
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Cohort Retention is NOT the Only Retention Method

In episode #270, I address the methods of calculating your retention. Contrary to those social media posts, cohort retention is NOT the only way to calculate retention. I’ll tell you why. - The 3 retention...
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Am I a Software Co with Hardware or Hardware Co with Software?

In episode #269, I address a question from a recent conversation with a founder who was starting a software/hardware play. You must understand your business model and the type of company that you are building. - Am I...
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Should Rev Ops Report to the CRO or CFO?

In episode #268, I address a debate that arose a recent SaaS CEO and CFO dinner in San Francisco. - What is Rev Ops? - CFO or CRO? Be in the know! Join our SaaS...
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What is the Purpose of an MRR Schedule and Why You Should Care

In episode #267, I address the coveted MRR schedule. Done wrong, it causes a ton of headaches and can derail due diligence. - What is the MRR schedule? - Where do you source the data? - What systems house this...
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Should I Count Payment Processing Revenue as ARR

In episode #266, I address a reader's question about payment processing revenue. There are two key points. Recording the revenue on your P&L, and can I take ARR credit for this revenue stream? - The nature of your...
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How to Calculate Services Backlog in Months

In episode #265, I address one of the four key professional services metrics. I received a message from someone who read my blog posts about this metric. Let’s break down the steps and inputs. - Services backlog -...
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The Difference Between Booking Date and Revenue Start Date

Episode 264 – The Difference Between Booking Date and Revenue Start Date In episode #264, I tackle a question from a SaaS CEO in Spain. They messaged me on LinkedIn about dates. Sales wants to record the contract on...
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How to Build Your Metrics Foundation in 2025

In episode #263, I address the building blocks to your financial transparency. Tired of running financially blind? Know that you can do more with your data? - Why do we need this? - Chart of accounts - 4 key data...
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