All Episodes
Episodes
Moving Beyond Spreadsheets to Calculate Your SaaS Metrics
Calculating SaaS metrics sounds straightforward—until you actually try to do it. In episode #353, Ben Murray breaks down why SaaS metrics are so difficult to calculate at scale, why spreadsheets eventually break, and...
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Stripe, MRR, and the Retention Metrics Nobody Warned You About
In episode #352 of SaaS Metrics School, Ben explains why SaaS and AI founders need to get control of their Stripe data early — before transaction volume and product complexity make it unmanageable. Drawing on years of...
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The Difference Between Bookings, Invoices, and Revenue
In episode #351 of SaaS Metrics School, Ben breaks down one of the most misunderstood areas of SaaS finance: the difference between bookings, invoices, and revenue. Using the SaaS revenue cycle as a framework, he...
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Can You Actually Prove the ROI of Customer Success?
Justifying investment in customer success is far harder than justifying spend in sales and marketing. In episode #350, Ben walks through a practical framework for evaluating the ROI of customer success and retention...
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The Pitfalls of Using Your CRM to Report Official ARR Numbers
Many SaaS teams try to use their CRM to report ARR and MRR, but this creates serious risks—especially in forecasting, retention analysis, and due diligence. In episode #349, Ben explains why your CRM is rarely the...
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Why a Perfect SaaS P&L Can Still Hide Serious Problems
In episode #348 of SaaS Metrics School, Ben Murray responds to a thoughtful LinkedIn comment that challenged a common assumption: that a well-structured SaaS P&L tells the whole story. While a properly built chart...
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The Hidden Complexity Behind ARR Disclosures
In episode #347 of SaaS Metrics School, Ben Murray explores the lesser-discussed nuances behind ARR (Annual Recurring Revenue) disclosures. Building on the prior two episodes on ARR definitions and common disclosure...
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Common ARR Disclosure Mistakes And How to Avoid Them
In episode #346 of SaaS Metrics School, Ben Murray breaks down the most common mistakes SaaS and AI companies make when disclosing their ARR (Annual Recurring Revenue). Building on the prior episode about the five...
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Why ARR Is So Often Misstated: 5 Questions to Get It Right
Defining ARR is getting harder—not easier—as SaaS, AI, usage-based pricing, and hybrid business models evolve. In episode #345 of SaaS Metrics School, Ben Murray breaks down the five critical questions every ARR...
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How Public Tech Companies Are Categorizing ARR
In episode #344 of SaaS Metrics School, Ben Murray shares insights from his research into how public tech companies define and disclose ARR in press releases and SEC filings. By analyzing U.S. and global public...
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Demystifying SaaS Revenue: A Hierarchy for Predictability & Valuation
In episode #343 of SaaS Metrics School, Ben Murray demystifies SaaS revenue by breaking down the core revenue types that software, SaaS, and AI companies should be modeling on their P&L. Rather than focusing on...
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Where is Your Cost of ARR Trending This Year?
In episode #342 of SaaS Metric School, Ben breaks down the Cost of ARR metric and explains why it’s one of the most practical and revealing go-to-market efficiency metrics for 2026 planning. He covers where the metric...
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