Are You Tracking Your Renewal Rate?

In episode #8, I talk about renewal rates, when it’s applicable, and how it differs from revenue retention. If you invoice annually and/or sell multi-year contracts, you must track your renewal rate. It’s a nice compliment to revenue retention and bolsters that story.

- What is the renewal rate?

- How does it differ from retention?

- It’s a nice compliment to retention

- Track customer and dollar renewal rate

- Where do you get renewal data?

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