What Time Period Should I Measure for Revenue Retention?

In episode #14, I address time periods and revenue retention. This was a question from my student community enrolled in my SaaS Metrics Foundation course.

- Are we talking about aggregate revenue retention?

- We can segment by ICP, product line, etc.

- Are we talking about cohort revenue retention?

- I calculate monthly, T3M, T6M, and TTM

- The danger of TTM retention

- Retention can be subjective

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