What is The Proper Close Date for a Software Booking

In episode #33, I address close dates for our bookings data. There are two primary camps when it comes to the date of record for a Closed Won opportunity.

- What is a close date?

- Option 1 – date of execution

- Option 2 – subscription start date

- Mismatch between bookings date and S&M metrics

- Make sure it’s defined internally

Download my bookings template from this blog post: https://www.thesaascfo.com/the-saas-bookings-report/

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