How Much Should I Spend in S&M as a Percentage of Revenue?

In episode #91, I address investments in the OpEx section of our SaaS P&L. We must monitor our spend in sales and marketing. We expect efficiency over time in our OpEx area.

- What is OpEx?

- What are the S&M benchmarks?

- Careful with this benchmark

- Benchmarkit.ai is your source for benchmarks

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