In episode #187, I address an important concept when trying to allocate CAC expenses between new and existing business. This came up again on a coaching call so it’s time to address it.

- how not to allocate

- how to properly allocate CAC

- another good way to allocate CAC

My 5 Pillar SaaS Metrics Framework: https://www.thesaasacademy.com/pl/2148255133