In episode #261, I address the world of SaaS data. Bookings data is one of the biggest data mistakes that I see in SaaS. With this data, you can forget about understanding your GTM efficiency

- What is bookings data?

- Sources of bookings data

- What if I’m self-service SaaS?

Check out my post on the bookings report here: https://www.thesaascfo.com/the-saas-bookings-report/