Does Net Revenue Retention (NRR) really move your company’s valuation multiple? Absolutely — and the difference can be worth tens of millions of dollars.

In episode #319, Ben Murray breaks down new data from Meritech Capital and Benchmarkit.ai to show exactly how changes in your NRR directly impact your revenue multiple and SaaS valuation.

You’ll also learn why ACV segmentation matters when benchmarking NRR and Gross Revenue Retention (GRR), and how top-performing SaaS companies are using retention metrics to drive investor confidence and higher valuations.

What You’ll Learn

• The link between NRR and valuation multiples — a 7-point jump in NRR can double your multiple.
• How a $5M ARR company can see a $25M valuation swing from retention improvements.
• The latest SaaS benchmarks from Ray Rike (Benchmarkit.ai) for NRR and GRR.
• Why you must benchmark NRR by ACV, not company size or industry averages
• Why investors prioritize retention when evaluating durability, efficiency, and predictability of revenue.

Why It Matters

• For SaaS Founders: NRR improvements can directly increase your exit or fundraising valuation.
• For CFOs & Finance Leaders: Retention trends reveal the sustainability of your revenue model and influence your ARR growth forecast.
• For Investors: High NRR signals strong customer economics, pricing power, and efficient growth.
• For Operators: Knowing your NRR by ACV cohort allows smarter resource allocation and customer success planning.

Resources Mentioned

The SaaS CFO Academy: https://www.thesaasacademy.com/#section-1744932157830

Quote from Ben

“A 5X difference in valuation multiple can come down to just a few points in your net revenue retention. That’s the power of strong SaaS metrics.”