SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance,...

All Episodes

Episodes

Your Sales Team Does NOT Own Billing and Collections

In episode #227, I address billings and collections. An experienced SaaS colleague asked this question, and here are my strong thoughts on it. - Does your CRO own collections? - Does your CFO own collections? - This...
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What is a Good Revenue Churn Rate

In episode 226, I address churn and retention rates. What is good? What is bad? and how do we source these benchmarks? - What is a good customer retention or churn rate? - What metric do we use? - How to correctly...
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What is a Good Customer Churn Rate

In episode #225, I address churn and retention rates. What is good? What is bad? And how we source these benchmarks. - What is a good customer churn rate? - How to correctly benchmark your churn Grab your customer...
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Don’t Exit Without Preparing These 4 Key Finance Data Sources

In episode #224, I address a common problem in SaaS companies. Finance data. I see this over and over. You not only need this data to properly scale your business, but you also need for a fundraise or exit. - HRIS -...
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The Canary in the Coal Mine Subscription Metric

In episode #223, I address a metric that I rarely see tracked. It’s called Renewal Rate. If you sell annual or multi-year customer contracts, this is a must-have metric. - What is renewal rate? - Renewal rate inputs -...
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What Churn Metric Do I Use in LTV

In episode #222, I address churn, retention, and LTV. Like any metric, LTV can be made very subjective if we use the wrong inputs. We must the correct churn rate and gross margin percentage. - LTV components - What...
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Should I Code Wages and Benefits to COGS

In episode #221, I address expense coding for tradeshows. This is a great question from a SaaS Metrics School podcast listener. - What departments are in COGS? - COGS vs. OpEx - Fully-burdened cost centers
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Where Do I Code Tradeshow Expenses

In episode #220, I address expense coding for tradeshows. This is a great question from a SaaS Metrics School podcast listener. - Scenario: we attend tradeshows for lead gen. Multiple staff attend the tradeshow. -...
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9 Legal Strategies for a $100M Exit – Tactics 7 to 9

In episode #219, I address preparing for an exit. You must prepare ahead of time for an exit. I hosted guest expert Omeed Tabiei, an attorney for SaaS companies. His tactics were golden. They must be followed so you...
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9 Legal Strategies for a $100M Exit – Tactics 4 to 6

In episode #218, I address preparing for an exit. You must prepare ahead of time for an exit. I hosted guest expert Omeed Tabiei, an attorney for SaaS companies. His tactics were golden. They must be followed so you...
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9 Legal Strategies for a $100M Exit – Tactics 1 to 3

In episode #217, I address preparing for an exit. You must prepare ahead of time for an exit. I hosted guest expert Omeed Tabiei, an attorney for SaaS companies. His tactics were golden. They must be followed so you...
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Ignore Your Accounting Pay the Price Later

In episode #216, I address poor accounting data. This is SO common in early-stage SaaS, even later stage. But it can easily be avoided. - The pillars of your accounting foundation - Revenue categories - Department...
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