SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and...

All Episodes

Episodes

How to Handle Unknown Churn in Your Reporting

Episode 159 – How to Handle Unknown Churn in Your Reporting In episode #159, I address a reader's question. This is very common for SaaS companies that target mid-market and above customers. You send the renewal...
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The Ultimate SaaS CFO KPI Checklist

In episode #158, I share my SaaS CFO KPI checklist. I'm holding a free training on this checklist on Jan 17. Register at the link below. - My steps to spin up SaaS metrics - SaaS metrics checklist Register...
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You Need Bookings Alignment with Your Forecast

In episode #157, I address bookings and budgets or forecasts. You really cannot create a proper forecast or budget without bookings targets. This is similar to my days in the airlines where we needed the capacity plan...
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Do I Need an “Operational” CFO for My Company?

In episode #155, I address an article in CFO Dive about tech companies wanting operational CFO’s. - What is an operational CFO? - How does this help? Subscribe to Ben’s SaaS metrics newsletter:...
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5 Drivers of SaaS Valuations per ICONIQ

In episode #155, I address SaaS valuation drivers. Of course, a lot of opinions here but ICONIQ named their five value drivers based on the current market. - 5 drivers of valuation ICONIQ’s...
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Trends in Revenue per FTE According to ICONIQ and Lemkin

In episode #154, I address the latest data points in revenue per FTE. ICONIQ Growth just published a great metrics report which times nicely with Jason Lemkin’s thoughts on revenue per FTE and scaling your SaaS. - ARR...
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Bookings Data is one of the Biggest SaaS Data Mistakes

In episode #153, I tackle bookings data. I see problems over and over in how SaaS companies track or don’t track bookings data. - New ARR - Expansion ARR - Contraction ARR - Renewals - Feed S&M metrics Primer on...
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How to Unbundle Your COGS Expenses for Greater Margin Clarity

In episode #152, I tackle a recurring theme in SaaS P&L and chart of accounts set ups. It’s your COGS, or cost of goods sold area. - Traditional COGS departments - The first step you should take Subscribe to Ben’s...
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Do I Really Need to Track Revenue on Daily Basis?

In episode #151, I tackle a message that came in through my blog. This reader was tasked to develop a SaaS revenue model that would monitor and forecast results on a daily basis. - Should I track revenue on a daily...
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Is Your First Quarter ARR Number Already Baked?

In episode #150, I tackle another annual planning topic. The dance between your pipeline and your ARR commit number. Depending on your average sales cycle, your first quarter and secondar bookings target could already...
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You’ve Got to Hit Your Q1 Budget Number

In episode #149, I tackle an annual planning topic. The annual budget or operating plan is a bit of a dance. Like anything in finance, it’s a bit art and science. One thing that’s for certain. You can’t start the year...
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$1M or $100M ARR the Foundation of CAC is Still the Same

In episode #148, I have the privilege of coaching SaaS businesses from large to small. The fundamental concept of SaaS metrics remains the same. We may need to slice and dice more by ICP or product line, but the same...
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