SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and...

All Episodes

Episodes

What is the Source of Truth for Bookings Data?

In episode #171, I address the number one SaaS data mistake. Poor or no tracking of bookings data. Check out episode #25 for a bookings breakdown. - What is the source of truth? - Tips and tricks - ACV, TCV, revenue...
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Can We Treat One-time Purchases as Variable Revenue?

In episode #170, I address revenue classifications on our SaaS P&L. We must keep clear and distinct revenue categories. - SaaS revenue categories - One-time versus recurring - Subscription services Subscribe to...
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If You Can’t Close Your Books Timely This is What Happens

In episode #169, I address the financial close process. AKA, closing your books. This must be done timely and accurately every month. If not, you lose financial transparency and decision-making ability. - The slow...
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4 Mistakes When SaaSifying Your Accounting Foundation

In episode #168, I address the four common mistakes with your accounting. I see this over and over in my client and coaching base. Learn from their mistakes. - Your chart of accounts - Your SaaS P&L structure -...
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I’m Running Financially Blind and I Don’t Know What to Do

In episode #167, I address a common founder issue. Running financially blind. I’ve seen a lot of bad data and financials lately. Even after reviewing 100’s SaaS financial statements, there are financials where I...
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Who Should Track Time In Your SaaS Company

In episode #166, I address a common discussion lately. Time tracking. It’s important to get your headcount roster coded correctly. However, we don’t want over allocate. - HRIS data - Wearing multiple “hats” - Time...
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This is the Tech Being Used in SaaS Companies

In episode #165, I address the tech stack being used in SaaS companies. I just released my 5th Annual SaaS Tech Stack Report. It covers 21 software categories and debt financing - 21 software categories - debt...
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Don’t Comingle Your Revenue Streams

In episode #164, I address an important topic that has come up a lot lately. The clarity and definition of your revenue streams. Don’t comingle them! - SaaS revenue streams - Your chart of accounts - Your revenue...
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The Big Bucket of Expenses and Running Financially Blind

In episode #163, I address a common financial setup mistake that prevents you from making informed financial decisions. - Big bucket of expenses - Financial structure - Cash burn Subscribe to Ben’s SaaS metrics...
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The Advisors You Need When Selling Your Company

In episode #162, I address the advisors you need when exiting. Don’t go it alone! Transactions are very complicated. - Investment Banker - Tax CPA - Accounting CPA - Corporate M&A Attorney - Going it...
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I Need at Least 3 Months to Prep Your Metrics for Due Diligence

In episode #161, I address the time needed to accurately prepare your SaaS metrics. I talk to many founders who have kicked off an informal exit process. They need forecasts and metrics ASAP for due diligence. Often,...
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VC Fundable Growth Rates

In episode #160, I review growth rates that are considered VC fundable. I find growth rates to be very subjective based on the audience. Are we talking to VC or PE? Let’s not get caught up in the hype. I cover the...
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