SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance,...

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Episodes

Improving Your DSO and Cash Flow

In episode #203, I address invoicing, cash collections, and cash flow. Cash flow starts with timely and accurate invoicing. - Timely and accurate invoicing - Days Sales Outstanding - Cash collections Grab my DSO guide...
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Do I Really Have to Code All Expenses to a Department?

In episode #202, I address a reader question about coding expenses. They attended my CAC webinar and had a great question about how far you go with expense coding. - Coding expenses to the department level -...
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How to Segment Your CAC

In episode #201, I address the foundation of CAC and segmentation. It takes a lot of good expense detail to get fancy with our CAC calculations. - New vs. existing allocation - CAC segmentation CAC webinar on May...
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The Ultimate SaaS Metrics Checklist for Your Business

Episode 200 – The Ultimate SaaS Metrics Checklist for Your Business In episode #200, it’s fitting for episode 200 that I share my 5 Pillar SaaS Metrics Framework. It acs as your guide and roadmap to calculating the...
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My ARR when Switching from Long-term Contracts to Consumption Model

In episode #199, I address the tricky question of what is ARR. There are many revenue streams in SaaS and we have to be careful how add up our ARR. - SaaS revenue streams - What is ARR? - Subscription to...
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You Are Less Than 2M ARR and Want to Exit

In episode #198, I address what you need if you are early-stage and want to exit. I just gave a coaching call on this to someone prepping a smaller SaaS company for sale. - Accounting - SaaS P&L - MRR...
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Your MRR Schedule is Worth its Weight in Gold

Episode 197 – Your MRR Schedule is Worth its Weight in Gold In episode #197, I address due diligence and your MRR schedule. Your MRR schedule will ALWAYS be requested in due diligence. - What is an MRR schedule? - How...
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The Foundation of CAC Part 4

In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC. - SLG and PLG impact on CAC - Don’t forget to segment your CAC The foundation of CAC...
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The Foundation of CAC Part 3

In episode #195, I address the foundation of CAC in this four-part series. Today, about the metrics that use CAC as an input. And what’s your prize? - CAC feeds these metrics - What’s your prize? Very important to...
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The Foundation of CAC Part 2

In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data? - SaaS P&L - Bookings data or your MRR schedule Foundation of CAC blog post.
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The Foundation of CAC Part 1

In episode #193, I address the foundation of CAC in this four-part series. Today, let’s define CAC. It’s not as obvious as it seems. - Begins with your general ledger and your SaaS P&L - Gross CAC, customer...
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What SaaS Metrics Are Relevant When Passing $10M ARR?

In episode #192, I address the relevant SaaS metrics when hitting the big $10M ARR milestone. If you are a founder who is still far away from 10M, it’s good to understand what you’ll need at that point. - Do SaaS...
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