SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance,...

All Episodes

Episodes

Not All CARR is Created Equally

In episode #212, I address Contracted Annual Recurring Revenue (CARR). This can get really tricky when everyone is defining ARR differently. And CARR is often used in SaaS valuation discussions. - What is CARR? - SaaS...
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Your Accounting Team Needs a Close Calendar Checklist

In episode #211, I address your accounting foundation. Like it or not, accounting data is so important and feeds the SaaS finance process. - SaaS accounting foundation - SaaSify your chart of accounts - Clean close...
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Parent Child Relationships Can Cause a Big Metrics Mess

In episode #210, I address the parent-child relationship—and I’m not talking about the relationship with your teenager. If not done right, it can wreak havoc on your financial analysis and metrics. - What is the...
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Founder / Investor Fit is Critical for Fundraising Success

In episode #209, I address fundraising tips and tricks. This tip is one that is always mentioned when I interview SaaS founders about their fundraising experience. - What is founder / investor fit - Vet your...
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Is LTV to CAC Dead as a Metric?

In episode #208, I address social media posts that attack LTV to CAC. Don’t believe the blanket statements that you read about SaaS metrics. - What is LTV to CAC? - When does Ben use LTV to CAC? CAC...
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How Do We Track Retention When We Offer Multi-year Contracts

In episode #207, I address retention in a multi-year contract environment. Should we use only classic retention analysis? - The 3 retention metrics - When to apply the renewal rate? - What is renewal rate?
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I Rarely See This Metric Tracked in SaaS Companies

In episode #206, I address a non-financial metric that I love. That is NPS or CSAT. But you see a lot of folks who would rather pass on NPS. - Any feedback is good feedback - NPS - Try my NPS tool Join my SaaS...
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How to Tackle Your Retention Problem

In episode #205, I address the must-have retention metrics and how to zero in on retention problems. - The 3 retention metrics - Where’s my retention problem? - Cohort vs. aggregate retention Grab my retention...
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Do Your VC’s Not Care Anymore?

In episode #204, I address a post by SaaStr about VC’s checking out on current investments. What now? - Set your own financial roadmap - Forecasting - 5 Pillar SaaS Metrics Framework Grab my framework...
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Improving Your DSO and Cash Flow

In episode #203, I address invoicing, cash collections, and cash flow. Cash flow starts with timely and accurate invoicing. - Timely and accurate invoicing - Days Sales Outstanding - Cash collections Grab my DSO guide...
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Do I Really Have to Code All Expenses to a Department?

In episode #202, I address a reader question about coding expenses. They attended my CAC webinar and had a great question about how far you go with expense coding. - Coding expenses to the department level -...
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How to Segment Your CAC

In episode #201, I address the foundation of CAC and segmentation. It takes a lot of good expense detail to get fancy with our CAC calculations. - New vs. existing allocation - CAC segmentation CAC webinar on May...
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