All Episodes
Episodes
Do You Know the Difference Between SaaS Math and AI Math?
In episode #329, Ben Murray, The SaaS CFO, breaks down the growing debate around SaaS economics versus AI economics. A recent post claimed that “SaaS metrics are broken” and that traditional KPIs no longer apply to AI...
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When Should Founders Fire Themselves as the CFO?
At what point should a founder stop running finance and accounting and hand the numbers to an expert?
In episode #328, Ben Murray walks through the inflection points when SaaS founders should consider hiring a...
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The Dirty Secrets Behind SaaS Gross Margins
Your gross margin might not be telling the truth.
In episode #327, Ben Murray exposes the seven “dirty secrets” that distort SaaS gross margins — from incorrect COGS coding to missing allocations for shared resources...
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Legal Readiness Can Make or Break Your SaaS Exit
Thinking about raising capital or selling your SaaS company? Your legal readiness can make or break the deal.
In episode #326, Ben Murray breaks down what investors and acquirers look for during due diligence — and...
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Are SaaS Metrics Really Dead?
“SaaS metrics are dead.” You’ve probably seen that post on LinkedIn or X lately. In episode #325, Ben Murray cuts through the noise to explain why SaaS metrics aren’t broken — they’re just evolving to match modern...
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Your Implementation Team Could Be Killing Your Gross Profit Margin
Your implementation and professional services teams could be quietly eroding your gross profit margin — and most SaaS leaders don’t even realize it.
In episode #324, Ben Murray explains how unclear COGS structure,...
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Should Your Implementation Team Be Coded to COGS or OpEX?
Where do professional services belong on a SaaS P&L—COGS or OPEX? In episode #323, Ben clarifies how to code implementation, onboarding, custom integrations, and the tricky custom development work that sometimes...
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Essential SaaS Metrics for a Series A Raise
Raising a Series A? Your story matters—but your SaaS metrics may close the deal. In episode #322, Ben outlines the investor-ready metrics founders must prepare. You’ll learn what each metric signals to investors, how...
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Is LTV Flawed with Multi-year Contracts?
Is the traditional LTV formula giving you misleading results when you have multi-year SaaS contracts?
In episode #321, Ben Murray unpacks a listener’s question about how Lifetime Value (LTV) should be calculated when...
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Aggregate Metrics Are Dangerous to Your SaaS Health
At what stage should SaaS companies start segmenting their metrics? In episode #320, Ben Murray breaks down when and how to segment your SaaS metrics — from revenue segmentation to go-to-market efficiency metrics — so...
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How Does Net Revenue Retention Impact Your Valuation?
Does Net Revenue Retention (NRR) really move your company’s valuation multiple? Absolutely — and the difference can be worth tens of millions of dollars.
In episode #319, Ben Murray breaks down new data from Meritech...
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Gaps in Your MRR Schedule Wreak Havoc on Retention
Even small errors in your MRR schedule can have a massive impact on your retention metrics, and in due diligence, that can destroy investor confidence.
In episode #318, Ben Murray explains why gaps in your monthly...
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