All Episodes
Episodes
Aggregate Metrics Are Dangerous to Your SaaS Health
At what stage should SaaS companies start segmenting their metrics? In episode #320, Ben Murray breaks down when and how to segment your SaaS metrics — from revenue segmentation to go-to-market efficiency metrics — so...
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How Does Net Revenue Retention Impact Your Valuation?
Does Net Revenue Retention (NRR) really move your company’s valuation multiple? Absolutely — and the difference can be worth tens of millions of dollars.
In episode #319, Ben Murray breaks down new data from Meritech...
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Gaps in Your MRR Schedule Wreak Havoc on Retention
Even small errors in your MRR schedule can have a massive impact on your retention metrics, and in due diligence, that can destroy investor confidence.
In episode #318, Ben Murray explains why gaps in your monthly...
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Great SaaS FP&A Requires These 4 Data Sources
To build a world-class FP&A process in a SaaS or AI business, you need more than great dashboards—you need clean, reliable data from the right sources.
In episode #317, Ben Murray shares the four foundational SaaS...
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Renewal Rate vs. Retention: What SaaS Leaders Must Know
Is renewal rate just another way of saying retention? Not exactly. In episode #316, Ben Murray breaks down the difference between renewal rate and the classic retention metrics—gross revenue retention (GRR), net...
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Defining AI ARR to Your Board and Investors
Every Board, investor, and potential acquirer is asking the same question: How are AI initiatives driving revenue? In episode #315, Ben Murray shares insights from his research into public tech companies and how...
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Top Financial Metrics Tracked by Usage-based Companies
Many usage-based companies like Twilio don’t disclose ARR as their North Star metric. So, what do they track instead to communicate growth and efficiency to investors?
In episode #314, Ben Murray shares his research...
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5 Metrics Every SaaS Leader Must Master
There are hundreds of SaaS metrics, but which ones truly matter for SaaS leaders who want to scale, raise capital, and maximize company valuation? In episode #313, Ben Murray breaks down the five essential metrics...
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Oracle Stock Jumps Over 30% Based On This One Metric
Oracle’s stock recently jumped 37% — and the driver wasn’t just revenue growth or earnings per share. The market reacted to one SaaS metric: RPO (Remaining Performance Obligations), which surged 359%...
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SaaS COGS Explained: Get Gross Profit Right
Your SaaS COGS (Cost of Goods Sold) is one of the most important foundations in your SaaS P&L — and getting it wrong can distort your gross profit margins, forecasts, SaaS metrics, investor metrics, and ultimately...
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Understanding the SaaS Magic Number — Benchmarks, Nuances & Investor Insights
The SaaS Magic Number is one of the most Googled SaaS metric posts — but it’s also one of the most misunderstood. In episode #310, Ben Murray explains what the SaaS Magic Number really measures, why investors care...
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7 Metrics a Strategic Acquirer Wants to See in Your SaaS Business
When a strategic acquirer or private equity firm comes knocking, they’ll ask for more than your headline ARR number. In episode #309, Ben Murray shares the seven critical numbers that buyers want to see before moving...
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