SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and...

All Episodes

Episodes

9 Legal Strategies for a $100M Exit – Tactics 7 to 9

In episode #219, I address preparing for an exit. You must prepare ahead of time for an exit. I hosted guest expert Omeed Tabiei, an attorney for SaaS companies. His tactics were golden. They must be followed so you...
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9 Legal Strategies for a $100M Exit – Tactics 4 to 6

In episode #218, I address preparing for an exit. You must prepare ahead of time for an exit. I hosted guest expert Omeed Tabiei, an attorney for SaaS companies. His tactics were golden. They must be followed so you...
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9 Legal Strategies for a $100M Exit – Tactics 1 to 3

In episode #217, I address preparing for an exit. You must prepare ahead of time for an exit. I hosted guest expert Omeed Tabiei, an attorney for SaaS companies. His tactics were golden. They must be followed so you...
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Ignore Your Accounting Pay the Price Later

In episode #216, I address poor accounting data. This is SO common in early-stage SaaS, even later stage. But it can easily be avoided. - The pillars of your accounting foundation - Revenue categories - Department...
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I’m Struggling with Your Bookings Data

In episode #215, I address bookings data from our CRM. This is one of the four key finance data sources. And one that we get wrong. - What is a booking? - How do we use bookings data? - What are the key fields that I...
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What to Do When Your Accounts Receivable and Aging Are Out of Control

In episode #214, I address cash flow. Plain and simple. Don’t collect on your open invoices and you’ll soon be out of business. - What is AR? - What is AR aging? - My plan of attack to collect on invoices Check out...
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How Late is Late for a Late Payment?

In episode #213, I address a student question from my SaaS metrics community. As a CFO, this question is near and dear to my finance heart. - What is considered late? - Does invoice size amount matter? - My maximum...
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Not All CARR is Created Equally

In episode #212, I address Contracted Annual Recurring Revenue (CARR). This can get really tricky when everyone is defining ARR differently. And CARR is often used in SaaS valuation discussions. - What is CARR? - SaaS...
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Your Accounting Team Needs a Close Calendar Checklist

In episode #211, I address your accounting foundation. Like it or not, accounting data is so important and feeds the SaaS finance process. - SaaS accounting foundation - SaaSify your chart of accounts - Clean close...
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Parent Child Relationships Can Cause a Big Metrics Mess

In episode #210, I address the parent-child relationship—and I’m not talking about the relationship with your teenager. If not done right, it can wreak havoc on your financial analysis and metrics. - What is the...
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Founder / Investor Fit is Critical for Fundraising Success

In episode #209, I address fundraising tips and tricks. This tip is one that is always mentioned when I interview SaaS founders about their fundraising experience. - What is founder / investor fit - Vet your...
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Is LTV to CAC Dead as a Metric?

In episode #208, I address social media posts that attack LTV to CAC. Don’t believe the blanket statements that you read about SaaS metrics. - What is LTV to CAC? - When does Ben use LTV to CAC? CAC...
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