All Episodes
Episodes
Customer Concentration Risk Will Kill Your Fundraise or Exit
When preparing for fundraising or an exit to private equity, one overlooked metric can derail your deal: customer concentration risk. In episode #308, Ben Murray explains what customer concentration is, why it matters...
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What Gross Margin Should I Use in CAC Payback Period
The CAC payback period is one of the most important SaaS metrics — and a top investor metric used in boardrooms, fundraising, and valuation discussions. But here’s the nuance: which gross profit should you use when...
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Are AI Companies Out Funding Pure-Play SaaS?
Is the AI funding boom overshadowing traditional SaaS? In episode #306, Ben Murray shares fresh fundraising data from over 8,000 tracked funding events to see how AI-native companies compare to pure-play SaaS in...
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Top SaaS Metrics When Scaling to $1M ARR
What SaaS metrics and financial metrics really matter when you’re scaling toward your first $1 million in ARR? In episode #305, Ben Murray breaks down the essential numbers to track using his Five Pillar SaaS Metrics...
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The Top 3 SaaS Metrics That Drive Your SaaS Valuation
What SaaS metrics actually move the needle on your company valuation? In episode #304, Ben Murray shares his “Power 3” SaaS metrics — the three investor metrics that consistently signal scalable growth and increase...
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How to Code Executive Expenses in Your SaaS P&L for Accurate Metrics
Accurate expense coding is critical to building a clean SaaS P&L that drives investor confidence, valuation discussions, and clarity in internal metrics. In episode #303, Ben Murray explains exactly where SaaS...
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How to Align ARR Growth with Sales & Marketing Spend
You’ve added new ARR—but are you spending too much to get it? In episode #302, Ben Murray walks through two practical ways to align your ARR growth with your sales and marketing spend. If you're unsure whether you're...
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Is Revenue Recognition Messing Up Your Retention Numbers?
Does your retention data feel off—or even meaningless—because of catch-up invoices, credit notes, or daily revenue recognition? In episode #301, Ben Murray explains how proper revenue recognition practices can...
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RPO Explained: The Overlooked SaaS Metric That Signals Growth
RPO—Remaining Performance Obligations—might not be a term you hear often in private SaaS, but public companies are required to disclose it, and it’s becoming a critical forward-looking metric. In episode #300, Ben...
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How SaaS Companies Turn Usage Revenue into ARR
How do usage-based SaaS companies convert transactional or variable revenue into Annual Recurring Revenue (ARR)? Episode #299 gives you a practical framework for presenting usage-based ARR to your Board, investors,...
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Want a Private Equity Exit? Start Tracking This Metric
In episode #298 of SaaS Metrics School, Ben Murray dives deep into one of his favorite metrics: ROSE – Return on SaaS Employees. If you’re aiming to build a durable SaaS business or position your company for a private...
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How to Handle Reactivation MRR in GRR vs NRR
In episode #297, Ben Murray tackles a common SaaS metrics question: How should reactivations be treated when calculating gross and net revenue retention (GRR & NRR)?
Key takeaways:
Reactivated customers (e.g.,...
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