All Episodes
Episodes
This Public Company Restated Its Headline ARR Number
Have you ever seen a public company restate its ARR? In episode #296, Ben Murray dives into a real-world example from the London Stock ExchangeâCelebrus Technologiesâand unpacks why and how they updated their Annual...
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Benchmarking Your CAC Payback: How Do You Compare to Top SaaS Performers?
In episode #295 of SaaS Metrics School, Ben Murray breaks down how to benchmark your CAC Payback Period accuratelyâand why generic social media posts can lead you astray.
Too many founders rely on simplified benchmark...
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Adapting CAC Payback Period for Usage-Based SaaS Models
In episode #294 of SaaS Metrics School, Ben Murray dives into one of the most important metrics for SaaS operators and investors: CAC Payback Periodâwith a focus on adapting it for usage-based pricing models.
Whether...
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CARR Is the New ARR? A SaaS Operator's Guide to This Hot Metric
In episode #293, Ben dives into Contracted Annual Recurring Revenue (CARR)âa once obscure metric that's now becoming a standard in financial dashboards and valuation discussions. Ben explains how CARR differs from...
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Should You Target 80% Gross Profit in SaaS? Letâs Break It Down
Gross profit is a core metric in SaaSâand 80% is the benchmark often thrown around. But is that still realistic in todayâs landscape? In episode #292 of SaaS Metric School, Ben Murray walks through real benchmarking...
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How Much Should You Invest in Sales and Marketing This Year?
In episode #291 of SaaS Metrics School, Ben Murray breaks down one of the most importantâand often debatedâquestions in SaaS finance:
đ° How much should we invest in sales and marketing this year?
Ben explores how to...
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61% R&D Spend?! What SaaS Benchmarks Reveal by Revenue Size
How much R&D spend is too muchâor not enough? In episode #290 of SaaS Metric School, Ben Murray breaks down R&D spend benchmarks by company revenue size, based on data from Ray Rikeâs Benchmarkit.ai. Whether...
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What Top SaaS Performers Spend to Acquire a Dollar of ARR
In episode #289, Ben dives into one of his favorite SaaS metrics: Cost of ARR (Annual Recurring Revenue), also known as the SaaS CAC Ratio. This powerful go-to-market metric helps operators and investors evaluate how...
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Don't Make this LTV Mistake
In episode #288 of SaaS Metrics School, Ben Murray tackles a frequent mistake SaaS operators make when calculating Lifetime Value (LTV) â treating it as an aggregate rather than the point-in-time metric. Ben breaks...
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What Is Subscription ARR? 3 Common Definitions Explained for SaaS Operators
In this episode of SaaS Metric School, Ben Murray dives deep into the often-confusing world of Subscription ARR (Annual Recurring Revenue). After analyzing over 160 public tech company filings, Ben shares the three...
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Why SaaS Metrics Break Without Proper MRR Layering
In episode #286 of SaaS Metrics School, Ben Murray breaks down one of the most common â and costly â mistakes SaaS founders and CFOs make when building their Monthly Recurring Revenue (MRR) schedules: netting...
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Whatâs a Healthy G&A Budget for SaaS? Benchmarks by ARR Stage
In episode #285 of SaaS Metrics School, Ben Murray dives into one of the most overlooked levers in SaaS financial performanceâG&A (General & Administrative) spend. How much should you really be spending on...
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