All Episodes
Episodes
Top SaaS Metrics When Scaling to $1M ARR
What SaaS metrics and financial metrics really matter when you’re scaling toward your first $1 million in ARR? In episode #305, Ben Murray breaks down the essential numbers to track using his Five Pillar SaaS Metrics...
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The Top 3 SaaS Metrics That Drive Your SaaS Valuation
What SaaS metrics actually move the needle on your company valuation? In episode #304, Ben Murray shares his “Power 3” SaaS metrics — the three investor metrics that consistently signal scalable growth and increase...
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How to Code Executive Expenses in Your SaaS P&L for Accurate Metrics
Accurate expense coding is critical to building a clean SaaS P&L that drives investor confidence, valuation discussions, and clarity in internal metrics. In episode #303, Ben Murray explains exactly where SaaS...
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How to Align ARR Growth with Sales & Marketing Spend
You’ve added new ARR—but are you spending too much to get it? In episode #302, Ben Murray walks through two practical ways to align your ARR growth with your sales and marketing spend. If you're unsure whether you're...
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Is Revenue Recognition Messing Up Your Retention Numbers?
Does your retention data feel off—or even meaningless—because of catch-up invoices, credit notes, or daily revenue recognition? In episode #301, Ben Murray explains how proper revenue recognition practices can...
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RPO Explained: The Overlooked SaaS Metric That Signals Growth
RPO—Remaining Performance Obligations—might not be a term you hear often in private SaaS, but public companies are required to disclose it, and it’s becoming a critical forward-looking metric. In episode #300, Ben...
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How SaaS Companies Turn Usage Revenue into ARR
How do usage-based SaaS companies convert transactional or variable revenue into Annual Recurring Revenue (ARR)? Episode #299 gives you a practical framework for presenting usage-based ARR to your Board, investors,...
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Want a Private Equity Exit? Start Tracking This Metric
In episode #298 of SaaS Metrics School, Ben Murray dives deep into one of his favorite metrics: ROSE – Return on SaaS Employees. If you’re aiming to build a durable SaaS business or position your company for a private...
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How to Handle Reactivation MRR in GRR vs NRR
In episode #297, Ben Murray tackles a common SaaS metrics question: How should reactivations be treated when calculating gross and net revenue retention (GRR & NRR)?
Key takeaways:
Reactivated customers (e.g.,...
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This Public Company Restated Its Headline ARR Number
Have you ever seen a public company restate its ARR? In episode #296, Ben Murray dives into a real-world example from the London Stock Exchange—Celebrus Technologies—and unpacks why and how they updated their Annual...
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Benchmarking Your CAC Payback: How Do You Compare to Top SaaS Performers?
In episode #295 of SaaS Metrics School, Ben Murray breaks down how to benchmark your CAC Payback Period accurately—and why generic social media posts can lead you astray.
Too many founders rely on simplified benchmark...
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Adapting CAC Payback Period for Usage-Based SaaS Models
In episode #294 of SaaS Metrics School, Ben Murray dives into one of the most important metrics for SaaS operators and investors: CAC Payback Period—with a focus on adapting it for usage-based pricing models.
Whether...
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