SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and...

All Episodes

Episodes

How Do We Track Retention When We Offer Multi-year Contracts

In episode #207, I address retention in a multi-year contract environment. Should we use only classic retention analysis? - The 3 retention metrics - When to apply the renewal rate? - What is renewal rate?
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I Rarely See This Metric Tracked in SaaS Companies

In episode #206, I address a non-financial metric that I love. That is NPS or CSAT. But you see a lot of folks who would rather pass on NPS. - Any feedback is good feedback - NPS - Try my NPS tool Join my SaaS...
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How to Tackle Your Retention Problem

In episode #205, I address the must-have retention metrics and how to zero in on retention problems. - The 3 retention metrics - Where’s my retention problem? - Cohort vs. aggregate retention Grab my retention...
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Do Your VC’s Not Care Anymore?

In episode #204, I address a post by SaaStr about VC’s checking out on current investments. What now? - Set your own financial roadmap - Forecasting - 5 Pillar SaaS Metrics Framework Grab my framework...
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Improving Your DSO and Cash Flow

In episode #203, I address invoicing, cash collections, and cash flow. Cash flow starts with timely and accurate invoicing. - Timely and accurate invoicing - Days Sales Outstanding - Cash collections Grab my DSO guide...
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Do I Really Have to Code All Expenses to a Department?

In episode #202, I address a reader question about coding expenses. They attended my CAC webinar and had a great question about how far you go with expense coding. - Coding expenses to the department level -...
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How to Segment Your CAC

In episode #201, I address the foundation of CAC and segmentation. It takes a lot of good expense detail to get fancy with our CAC calculations. - New vs. existing allocation - CAC segmentation CAC webinar on May...
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The Ultimate SaaS Metrics Checklist for Your Business

Episode 200 – The Ultimate SaaS Metrics Checklist for Your Business In episode #200, it’s fitting for episode 200 that I share my 5 Pillar SaaS Metrics Framework. It acs as your guide and roadmap to calculating the...
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My ARR when Switching from Long-term Contracts to Consumption Model

In episode #199, I address the tricky question of what is ARR. There are many revenue streams in SaaS and we have to be careful how add up our ARR. - SaaS revenue streams - What is ARR? - Subscription to...
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You Are Less Than 2M ARR and Want to Exit

In episode #198, I address what you need if you are early-stage and want to exit. I just gave a coaching call on this to someone prepping a smaller SaaS company for sale. - Accounting - SaaS P&L - MRR...
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Your MRR Schedule is Worth its Weight in Gold

Episode 197 – Your MRR Schedule is Worth its Weight in Gold In episode #197, I address due diligence and your MRR schedule. Your MRR schedule will ALWAYS be requested in due diligence. - What is an MRR schedule? - How...
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The Foundation of CAC Part 4

In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC. - SLG and PLG impact on CAC - Don’t forget to segment your CAC The foundation of CAC...
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