All Episodes
Episodes
CARR Is the New ARR? A SaaS Operator's Guide to This Hot Metric
In episode #293, Ben dives into Contracted Annual Recurring Revenue (CARR)âa once obscure metric that's now becoming a standard in financial dashboards and valuation discussions. Ben explains how CARR differs from...
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Should You Target 80% Gross Profit in SaaS? Letâs Break It Down
Gross profit is a core metric in SaaSâand 80% is the benchmark often thrown around. But is that still realistic in todayâs landscape? In episode #292 of SaaS Metric School, Ben Murray walks through real benchmarking...
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How Much Should You Invest in Sales and Marketing This Year?
In episode #291 of SaaS Metrics School, Ben Murray breaks down one of the most importantâand often debatedâquestions in SaaS finance:
đ° How much should we invest in sales and marketing this year?
Ben explores how to...
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61% R&D Spend?! What SaaS Benchmarks Reveal by Revenue Size
How much R&D spend is too muchâor not enough? In episode #290 of SaaS Metric School, Ben Murray breaks down R&D spend benchmarks by company revenue size, based on data from Ray Rikeâs Benchmarkit.ai. Whether...
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What Top SaaS Performers Spend to Acquire a Dollar of ARR
In episode #289, Ben dives into one of his favorite SaaS metrics: Cost of ARR (Annual Recurring Revenue), also known as the SaaS CAC Ratio. This powerful go-to-market metric helps operators and investors evaluate how...
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Don't Make this LTV Mistake
In episode #288 of SaaS Metrics School, Ben Murray tackles a frequent mistake SaaS operators make when calculating Lifetime Value (LTV) â treating it as an aggregate rather than the point-in-time metric. Ben breaks...
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What Is Subscription ARR? 3 Common Definitions Explained for SaaS Operators
In this episode of SaaS Metric School, Ben Murray dives deep into the often-confusing world of Subscription ARR (Annual Recurring Revenue). After analyzing over 160 public tech company filings, Ben shares the three...
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Why SaaS Metrics Break Without Proper MRR Layering
In episode #286 of SaaS Metrics School, Ben Murray breaks down one of the most common â and costly â mistakes SaaS founders and CFOs make when building their Monthly Recurring Revenue (MRR) schedules: netting...
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Whatâs a Healthy G&A Budget for SaaS? Benchmarks by ARR Stage
In episode #285 of SaaS Metrics School, Ben Murray dives into one of the most overlooked levers in SaaS financial performanceâG&A (General & Administrative) spend. How much should you really be spending on...
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How Verint Defines AI ARR and Why You Need to Know This
In episode #284, letâs break down AI ARR. As artificial intelligence transforms SaaS business models, a new metric is gaining traction: AI ARR (Artificial Intelligence Annual Recurring Revenue). But what exactly is...
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Can a Properly Formatted SaaS P&L Increase Your Valuation Multiple?
In episode #283, I address some recent conversations with SaaS founders who implemented my SaaS P&L format. In one instance, it was key to a successful exit.
- How early should you implement the SaaS P&L
-...
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Are Public Tech Companies Defining ARR?
In episode #282, I cover some research I did for the SaaS Metrics Summit in NYC. Are public tech companies disclosing how they define ARR?
- Is ARR dead, or is it just evolving?
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