Mindset AI, a London, UK-based software-as-a-service (SaaS) firm that helps businesses within the knowledge economy to digitize their services and scale their expertise, raised £1.65 million from Mercia and angel investors.

The funding will enable Mindset.AI to expand its team with several key appointments, boost its sales and marketing activity, and further enhance the platform.

I had a great conversation with Barrie Hadfield, CEO and co-founder of Mindset AI.

• Founded in 2020
• Staff of 50, fully distributed
• Just passed 1M ARR
• Sitting on the stairs at a conference and hatched the idea
• Uses ML to track key outcomes and customize the user experience
• Found product market fit; it was the right to raise and scale
• Wants to write a book on fundraising

Barrie’s LinkedIn: https://www.linkedin.com/in/barriehadfield/

The SaaS News story: https://www.thesaasnews.com/news/mindset-ai-raises-1-65-million-in-funding