Duel, a London, UK-based leading brand advocacy platform used by companies including ASOS, Dove, and Charlotte Tilbury, secured a $3 million (£2.5m) seed funding round led by SuperSeed.

The investment will enable Duel to continue its 13 percent monthly growth rate in 2022 and better serve its expanding global client base. I spoke with Paul Archer, CEO and Founder of Duel.

Paul’s tech experience dates back to when he wrote first video game at age 12. He founded Duel to turn word-of-mouth brand referrals into a scalable go-to-market motion.

• Founder 2016
• Raised $3M
• Based in London
• 30 staff and growing
• Took 5 years to find product market fit
• Paul discloses his ARR number
• Do reference calls on potential investors
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Paul's LinkedIn:  https://www.linkedin.com/in/paulkarcher/

Duel's Fundraising Story:  https://www.thesaasnews.com/news/duel-raises-3-million-in-seed-round