Welcome back to The SaaS CFO Podcast! In today's episode, we have a special guest, Sandeep Jain, co-founder and CEO of Monetize Now. Sandeep has a unique background in engineering, product, and sales, which has given him a fresh perspective in the tech industry. He shares his journey, from working in various industries to starting his own companies, including his current venture, Monetize Now.  
 
Sandeep dives into the problem he encountered in the podcast distribution space and how it led him to the realization that billing systems for B2B SaaS companies lacked efficiency. This realization sparked the creation of Monetize Now, a revenue operations platform that aims to solve the complex billing challenges faced by B2B SaaS companies.  
 
Sandeep also discusses the market size considerations for startups, the importance of understanding the problem you're solving, and the key focus of Monetize Now in assisting companies with revenues ranging from zero to 100 million dollars. Stay tuned for an insightful conversation about the future of revenue operations and the impact it has on scaling SaaS businesses. 
 
Show Notes:  
 
[00:00:16] Engineering, product, sales mix led to unique perspectives. 

[00:03:14] MonetizeNow builds revenue operations platform for SaaS companies. 

[00:08:58] Revenue operations hindered by tooling limitations. Vendors overlooked SaaS requirements for integration. 

[00:12:46] Early stages, twelve+ customers, replacing Zuora, best architecture. 

[00:15:33] Risks faced, but success in funding rounds. 

[00:18:55] CEOs with engineering backgrounds need sales skills. 

[00:21:52] Signed deals, competitive replacements, exciting revenue growth. 

 
Links: 
 
SaaS Fundraising Stories: https://www.monetizenow.io/blog/announcing-3m| 
Sandeep Jain’s LinkedIn: https://www.linkedin.com/in/sandeeja/ 
Monetize Now’s LinkedIn: https://www.linkedin.com/company/monetizenow/ 

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