In this episode of The SaaS CFO Podcast, host Ben Murray welcomes Katherine Tobias, the dynamic co-founder and CEO of InsightWise. Katherine shares her inspiring journey from her early days consulting at KPMG and working in government to leading one of Australia’s fastest-growing startups. Driven by her passion for delivering real-world impact and navigating mountains of qualitative data, Katherine reveals how these experiences led her to launch InsightWise—a groundbreaking AI platform tailored for consultants and strategy teams. 

Tune in as Katherine dives into the realities of startup life, fundraising, and what it takes to disrupt the consulting industry with innovative technology. She opens up about empowering both global enterprises and agile boutique firms with tools that turn unstructured data into actionable insights, while also building a tight-knit team with big ambitions. Katherine’s story is a masterclass in navigating career pivots, seizing opportunities, and harnessing AI to drive business transformation. 

Whether you’re a SaaS founder, consultant, or tech enthusiast, you won’t want to miss this engaging conversation packed with actionable advice, honest reflections, and a behind-the-scenes look at what it takes to scale a modern software company. Hit play and get inspired! 

Show Notes: 

00:00 From Oxford to Global Startup Success 

03:12 Insightwise: AI Hub for Consultants 

07:20 AI-Driven Data Synthesis Solutions 

10:50 "Building Relationships in Consulting" 

15:30 "First-Time Founder Fundraising Journey" 

16:32 "Strategic Capital for Business Growth" 

19:58 "Insightwise AI Free Trial" 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/insightwise-closes-1-million-in-funding 

Katherine Tobias’ LinkedIn: https://www.linkedin.com/in/katherine-tobias-40857789/ 

InsightWise’s LinkedIn: https://www.linkedin.com/company/insightwise-ai/ 

InsightWise’s Website: https://www.insightwise.ai/ 

To learn more about Ben check out the links below: 

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Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray