Welcome to The SaaS CFO Podcast! In this episode, Ben Murray sits down with Michael Salorio, founder and CEO of Solentrex, an ambitious new player in the solar industry bringing an all-in-one, AI-driven ERP platform to residential solar companies. Michael Salorio shares his journey from a finance and wealth management background to building a cutting-edge SaaS product and highlights how Solentrex is streamlining operations for both solar installers and sales teams. 

Tune in as we explore the evolving solar market, dive into Solentrex’s product launch roadmap—including a soft launch and a major industry conference debut—and discuss the challenges and lessons learned from fundraising and onboarding early customers. If you're interested in vertical SaaS, ERP innovation, or the future of solar tech, this episode is packed with insights you won't want to miss! 

Show Notes: 

00:00 "Philantrix: Team-Driven Success" 

04:11 "Streamlining Solar Sales Workflow" 

08:30 Delaying Launch for Accuracy 

11:37 Solar Growth Through Relationships 

13:50 Key Metrics for Growth Focus 

17:24 "Streamlining Polar Industry Operations" 

Links:  

SaaS Fundraising Stories: https://www.thesaasnews.com/news/solentrex-secures-strategic-investment 

Michael Salorio’s LinkedIn: https://www.linkedin.com/in/michael-salorio-a55204108/ 

Solentrex’s LinkedIn: https://www.linkedin.com/company/solentrex/about/ 

Solentrex’s Website: https://solentrex.com/ 

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