From Attorney to SaaS Founder: The Journey With Inhouse AI

In this episode of The SaaS CFO Podcast, host Ben Murray welcomes Ryan Wenger, CEO and founder of In House, to discuss his fascinating journey from practicing law to building and selling a SaaS travel startup, and now, creating an AI-driven legal tech company. Ryan Wenger reveals how his experiences shaped In House’s mission to make legal services affordable and accessible for small businesses.

Ryan Wenger shares candid lessons about pivoting business models, the challenges of fundraising in today's SaaS landscape, and what it takes to reach product-market fit. He explains how In House leverages both AI and a network of legal experts to deliver smarter, safer legal solutions for SMBs and what operational metrics are driving their impressive growth.

If you’re a founder, entrepreneur, or interested in how SaaS and AI are reshaping traditional industries, you’ll find this episode packed with practical insights. Tune in for a front-row view of the evolving world of SaaS, AI innovation, and startup growth strategies!

Show Notes:

00:00 Starting a travel discovery app

05:29 Realizing the need for accessible legal help

06:53 Challenges with DIY legal solutions

10:28 Improving document requests with AI

16:03 Navigating VC fundraising challenges

18:04 Finding success in GPT Marketplace

21:00 Understanding users' legal needs

24:34 Using in-house AI

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/inhouse-raises-5-million-in-seed-round

Ryan Wenger’s LinkedIn: https://www.linkedin.com/in/ryan-wenger-2122a0a/