Welcome to The SaaS CFO Podcast! This episode features Agastya Samat, co-founder and CEO of Zeya Health, who shares his unique journey from leaving corporate law to launching a SaaS company focused on AI-powered solutions for outpatient clinics in Asia. Ben Murray and Agastya Samat dive into how Zeya is tackling the technical challenge of delivering customized patient engagement tools at scale, and how founder-led sales, strategic partnerships, and early revenue have fueled their rapid growth. 

The conversation covers key lessons from participating in the Antler startup residency program and sheds light on choosing the right pricing model, experimenting with product-market fit, and identifying the operational metrics that drive success. 

Agastya Samat also discusses building and scaling an engineering team, leveraging AI in both product development and business operations, and Zeya’s ambitions for international expansion. If you’re interested in SaaS, digital health, or startup growth, this episode is packed with practical advice and fresh perspective. 

Show Notes: 

00:00 Bringing AI to healthcare in Asia 

03:35 Building outpatient clinic solutions 

08:01 Changes in residency program approach 

10:25 Experiences in the Antler program 

16:45 Finding the right North Star metric 

18:57 Using new models for marketing 

20:50 Where to learn about Zeah Health 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/zeya-health-raises-575k-pre-seed 

Agastya Samat’s LinkedIn: https://www.linkedin.com/in/agastya-samat/ 

Zeya Health’s LinkedIn: https://www.linkedin.com/company/zeya-health/ 

Zeya Health’s Website: https://zeya.health/ 

To learn more about Ben check out the links below: 

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe 

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page 

SaaS Metrics courses here: https://www.thesaasacademy.com/ 

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout 

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray