Speak the language of SaaS!

The SaaS Metrics Foundation is a live six-week course designed to accelerate your career, improve your financial decision-making, and boost the financial transparency in your SaaS business.  Current NPS rating stands at 70+.  The next, live SaaS Metrics class begins July 12th.  Receive 12 months of access to my SaaS metrics dashboard. 

ENROLL TODAY!
 

Are you working at a SaaS company, but don’t really get SaaS metrics?

 

Do you do the accounting for a SaaS company?

 

Are you confused by terms like ARR, bookings, GDR, NRR, committed MRR, CAC, churn, and retention rate?


Would you love to handle your SaaS business finances seamlessly, but don’t know how to do it?

 

Next course launches in July.

 

If you have ever….

  • Been afraid of financial analysis,
  • Struggled to produce more financial visibility,  
  • Worried about your customer acquisition costs (CAC),
  • Spent time on multiple meetings and calls only to realize that your numbers are wrong, 
  • Not able to translate the financials back into an operational story, 
  • Hit a dead-end staring at your financials and what they are trying to tell you...

If this sounds like you, keep reading. 

Because The SaaS Metrics Foundation can transform your business and career. Need a justification letter for your boss?  Scroll to the bottom and download a template :)

 

Get the Exact Strategy Most Successful SaaS Businesses Use to Improve Their Financial & Operational Transparency

 

Running a successful SaaS business comes with its own challenges. Often when you talk about financial management, you’ll hear the word “metrics” a lot. But do you understand these metrics? Do you know how to dive deep into your financials to calculate the Cost of ARR or customer acquisition costs (CAC)?

Understanding the nitty-gritty of finance and operations can take a lot of your time. To help speed up the process and make it easier for you, I created this in-depth SaaS Metrics Foundation course where I will share the exact frameworks I have used as a SaaS CFO and offer to my clients, and strategies that have proven to be effective for many SaaS founders and finance teams. 

 

Enroll Today!

 

Live sessions are held at 10am MT (Denver, Colorado time) on Tuesdays and Thursdays

 

Sign Up for Ben’s SaaS Metrics Foundation Today

*All cohorts were oversubscribed!

Enroll Today!

 "Great way to learn the language and "careabouts" of executives and investors. Thorough overview of SaaS financial metrics. Worth it for those in finance, leadership, as well as those in non-finance GoToMarket roles (i.e. those in sales like myself...). Course content (videos, excel templates, slide decks, and weekly live ZOOM and office hours) provides solid and simple foundation. My favorite part was the weekly office hours where participants asked Q&A and came to talk thru their own challenges. It helped to tie in practical application with the concepts covered in the course!"

 

Questions?  Chat with me now.  Click here!

 

First up...let me introduce myself!

 

Hi, I’m Ben Murray, founder of The SaaS Academy and TheSaaSCFO.com.  I have 25+ years of experience in finance and accounting and have been a SaaS CFO for 9 years.  I have worked with global multi-million dollar organizations as well as helped many smaller SaaS founders scale their businesses

Yes, I have my MBA and CPA, but, more importantly, I have done what you are trying to do.  I have been in the finance trenches.  The difficult Board meetings explaining our financial performance.

Like you, I’ve felt the anguish of disparate data, poor reporting, reactive decision-making, and lack of confidence in my numbers. 

Unfortunately, there are no textbooks on managing your SaaS business.  But you don’t need to start from scratch!  

I will help you understand the most effective SaaS concepts so that you can improve your financial management and focus on other important things such as innovating more and scaling your business! 

 

Introducing The SaaS Metrics Foundation

 

The only course you’ll ever need to understand the key metrics to measure your business growth and its economic performance. 

The SaaS Metrics Foundation provides the building blocks to understand and implement these financial metrics in your business.  Each week new lessons will be released for your consumption. These are recorded lessons by yours truly walking through the what, why, and how of each concept.

The following week I will review the lessons from the previous week in a live Zoom session.  I’ll also hold open office hours to answer any of your questions.  Each week you’ll be equipped with new ideas to improve your financial transparency.

Here’s what you get in The SaaS Metrics Foundation:

When you join today, you’ll gain access to in-depth lessons and 30+ templates covering these topics:

  • The Accounting Foundation
  • The SaaS Financial Profile
  • Cost of ARR
  • SaaS Magic Number
  • SaaS Quick Ratio
  • ARPA/ARPU
  • Customer Acquisition Costs (CAC)
  • CAC Payback Period
  • Net ARR Payback Period
  • Customer Lifetime Value
  • Churn
  • Retention
  • Net Promoter Score © 
  • Committed MRR
  • Upsell & Renewal Rates
  • Cohort Analysis
  • Rule of 40
  • Operating Leverage
  • Key SaaS Reports
  • How to pull metrics from a "messy" P&L 
  • 12 months of access to my SaaS metrics dashboard application + benchmarks

Each lesson covers a comprehensive topic where I share exactly how you can understand and implement these concepts in your SaaS business. I also talk about exclusive tips and tricks that will help you optimize these processes more effectively.

“After searching for answers to SaaS metrics, I came across the SaaS CFO. I followed Ben for a few months since he had good content and knowledge. I was excited to see Ben offer the SaaS Academy and immediately signed up. There are very few CFO's who actually get metrics and how to use them. I was not disappointed! I was very impressed with the detail, quality of answers and depth of knowledge! I feel I gained the depth of how to develop the key metrics and the understanding of how to use the metrics. This is the first place I have seen such depth and quality. Thank you Ben.”

KAREN L.

Awesome job Ben.  The course is very relevant to SaaS CFO’s, controllers and owners.  I enjoyed the topics and all was explained in an fundamental and understandable way.  Continued success at The SaaS Academy!

PETER

Enroll Today!

Live Review Sessions & Q&A 

When you join the SaaS Metrics Foundation, you aren’t just joining any other course. You are part of a thriving online community where you get to learn from other SaaS entrepreneurs and finance teams. And access to proven frameworks and strategies that have been perfected over the years. 

Each week, I will review the lessons from the prior week. I will also hold Q&A time at the end of each session to answer all of your questions.  And guide you WHILE you implement my frameworks to your SaaS business.  My 1:1 coaching rate is $495/hour so this course is a great value!

Now, unless you actually learn these concepts and take out the time and effort to implement them in your business, you won’t see results. I don’t promise you’ll get through volumes of data in a day or process hundreds of data points with 3 clicks. That’s unrealistic. 

I am offering you core frameworks that I have personally worked on for years. I’m not teaching you “just” textbook concepts. I am teaching you real-world, practical know-how that you can start implementing TODAY and see results. 

I want you to truly understand how the economics of your SaaS company works in terms of operations and finances and NOT get confused. Or get overwhelmed while you manage the accounts of your business. 

You’ll walk away from each training equipped and READY to employ the financial frameworks in your business.

 Got questions?  Chat live with me via Drift.

This course is for you if.. 

 

You are tasked with calculating SaaS metrics and financial objectives for your business,

But you’re not sure where to start.

You want to better understand and manage the finances of your business,

But there’s too little information or too much information to deal with on your own.

Your business has become too complex to make gut decisions,

But you don’t have the information to make informed, data-driven decisions.

You are ready to scale your business to the next level and achieve better results,

But you get overwhelmed by terms like EBITDA, cash flow margins, CAC, payback periods, churn, retention, ARR, committed MRR, and others.

You’ll get an in-depth understanding of what actually works without wasting your time experimenting with different processes and then implementing something new altogether that may or may not work. All of the concepts that I’ll teach you in my course have been tested on the job, revised, and optimized. 

Schedule got you too busy for live?

Sign up for the learn at your pace course here!

 

How the Live Course Works:

Step 1: Sign up for Ben’s course 

Step 2: Course begins in July

Step 3: Consume the video lessons released each week

Step 4: Attend weekly live review sessions

 

Join this course from anywhere! 

At your home, office, or favorite coffee shop! You can watch the videos anywhere using your computer or mobile device. The live sessions will be broadcast via Zoom.

 

Next launch in July.

Sign Up to Ben’s SaaS Metrics Foundation Today

*Previous cohorts were oversubscribed!

Enroll Today!

Here’s What Others Are Saying About My Metrics Course

"After searching for answers to SaaS metrics, I came across the SaaS CFO.  I followed Ben for a few months since he had good content and knowledge.  I was excited to see Ben offer the SaaS Academy and immediately signed up.  There are very few CFO's who actually get metrics and how to use them.  I was not disappointed!  I was very impressed with the detail, quality of answers and depth of knowledge!  I feel I gained the depth of how to develop the key metrics and the understanding of how to use the metrics.  This is the first place I have seen such depth and quality.  Thank you Ben."

Karen L

"Completed the course last evening and wanted to thank you for a very useful course. The organization of the course made it immediately implementable. I completed our company's own SaaS metrics dashboard while going lesson by lesson."

Johnny C

"Awesome job, Ben! I had a lot of FP&A experience, but none in SaaS. You have made my transition seamless and helped me provide new insight and financial guidance to our young company. Many Thanks!!"

Dustin H

Common Questions

 Got questions?  Chat live with me via Drift.

 

1) The live sessions don’t fit my schedule. Can I watch them another time?

Absolutely! Get your training any time, from anywhere in the world, as often as you like.  Not only can you watch these workshops over and over, but I also provide the recordings of the live sessions and downloadable lesson notes.

2) I’m a finance novice. Will the metrics sessions be way over my head?

Everyone’s a novice when you begin.  Financial transparency does not happen overnight.  It requires baby steps to move forward.

3) I’m a SaaS founder.  Do I need to know this finance stuff?

Absolutely!  As a SaaS founder guiding your business, you must speak the SaaS language.  Without the basics, you’ll be lost like a traveler in a foreign country with no knowledge of how to communicate with the community around you.

4) How long do I have access to the course?

Including the initial eight-week period, you receive 2 years of access to the recorded lessons.

5) How do I watch the live sessions?

I will set up group invites where we will conduct the sessions over video conference.

6) I can’t attend all the live workshops. Will I get a recording?

Yes. For each session I’ll provide a recording you can watch online via your computer, tablet, or mobile device, so you won’t miss a thing.  If you have other commitments (like a day job) or if a session occurs at an inconvenient time, no need to worry. Even if you attend a live training session, you’ll still get the recording. 

7) How do I watch the playbacks of training sessions?

You simply log in to our course website. There you’ll find streaming videos you can play back from a desktop or mobile device. 

7) How do I watch the playbacks of training sessions?

You simply log in to our course website. There you’ll find streaming videos you can play back from a desktop or mobile device.

8) Would this be good for my outsourced accountant or bookkeeper?

Yes, absolutely.  Often, they don't have experience in SaaS.  This will get them pointed in the right direction to set up your books correctly.

 

Sign up today!
Download the justification letter for your boss!