SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance,...

All Episodes

Episodes

How Do You Measure MRR When It’s Usage with No Minimums?

Episode 71 – How Do You Measure MRR When It’s Usage with No Minimums? In episode #71, I dive into the wild world of variable revenue. It can be difficult to report. And it makes metrics calculations more difficult. -...
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What is Managed Services?

In episode #70, I dive into services revenue. Managed services is not professional services and must be reported separately. What is managed services? How do we report managed services? Subscribe to Ben’s SaaS...
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When Does a Renewal Become a Booking?

In episode #69, I dive into bookings and renewals. Not all renewals are a software booking. But a software booking can come from a renewal. - What is a renewal? - When does a renewal become a booking? Subscribe to...
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How Do We Track Usage that Exceeds Pricing Tiers?

In episode #68, I dive into revenue reporting and variable revenue. If we offer subscription pricing tiers that cover usage levels, how do we track excess? - Pricing scenarios - How to track excess over minimums? -...
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What Month Do We Report a Churn?

In episode #67, I dive into churn reporting. This is a very common question. What month do we report churn? Finance and Customer Success like to report two different ways. - What is churn? - How should we report...
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What is the Difference Between a Cross-sell and an Upsell?

In episode #66, I dive into expansion lingo. It’s important to track expansion correctly but you may have multiple product lines and multiple sales teams. Let’s get detailed in our reporting. - What is a cross-sell? -...
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How Do You Measure Bookings with Multi-year Contracts?

In episode #65, I dive into the world bookings reports. It’s important that we have a common basis for reporting software bookings. This affects analysis, due diligence, and revenue forecasting. - What is a booking? -...
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How to Benchmark Your SaaS Business

In episode #64, I dive into the world of SaaS benchmarks and reports. I’ll cover my favorite benchmark data sources and reports. And how I benchmark my SaaS clients. - The danger of aggregate benchmarks - How I...
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Timing Mismatch Between Bookings Date and CAC

Episode 63 – Timing Mismatch Between Bookings Date and CAC In episode #63, I dive into how our bookings date may affect our sales and marketing efficiency metrics. There are two main camps when it comes to what date...
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Usage-based Revenue and Your COGS Setup

In episode #62, I dive into revenue and COGS when we have usage-based revenue. Or really any type of variable revenue. Our revenue streams dictate the setup of our COGS section on our SaaS P&L. - Variable...
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Never Multiply by 12 to Annualize Your Retention Numbers

In episode #61, I dive into retention math. Gross revenue retention and net revenue retention are “must-have” metrics. But it gets confusing on how to properly annualize monthly retention numbers. - Don’t x 12 - To...
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Net Revenue Retention is a Must-have Metric

In episode #60, I dive into Net Revenue Retention. It is a “must-have” metric and required when going through due diligence. It relies on a clean MRR schedule. - What is NRR - Expansion - Contraction - Churn - Time...
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