SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance,...

All Episodes

Episodes

You Must Calculate Your Gross Revenue Retention

In episode #59, I dive into Gross Revenue Retention. It is a “must-have” metric and required when going through due diligence. It relies on a clean MRR schedule. - What is GRR? - Contraction - Churn - Gross revenue...
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Your P&L is Wrong If You Are Reporting > 10M ARR and 90% Gross Margin

In episode #58, I dive into the proper SaaS P&L setup. This is fundamental to good SaaS financial management. There is a progression to our financial maturity. And clear signals that we don't have our financials...
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Finally SaaS Metrics Pillar 5 Focuses on Efficiency and ROI

In episode #57, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. Today, let’s talk about Pillar 5 which is usually everyone’s favorite pillar. - CAC -...
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SaaS Metrics Pillar 4 Focuses on Your Financial Profile

In episode #56, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. Today, let’s talk about Pillar 4 and your financial profile. - Rule of 40 - R&D as...
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SaaS Metrics Pillar 3 Focuses on Your Gross Margin Profile

In episode #55, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression in our financial maturity and our metrics. Today, let’s talk about Pillar 3 and margins. - Overall gross margin - Margins by...
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SaaS Metrics Pillar 2 Focuses on Retaining Your Customers

In episode #54, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. Today, let’s talk about Pillar 2 and retention. - Customer retention - Gross revenue...
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SaaS Metrics Pillar 1 is the First Stop on Your Metrics Journey

In episode #53, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. A message from a new SaaS founder had me thinking about the first step in our revenue...
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Is Your SaaS Company Valued on One Metric or Many?

In episode #52, I dive into metrics and valuations. It’s interesting to hear investors say that they are not focused solely on one metric to value your business or do a deal. Of course, a really bad number could sink...
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Two Methods to Run Retention Analysis

Two Methods to Run Retention Analysis In episode #51, I dive into how to run retention analysis. There are a lot of purists out there, but we have to be practical and realistic with the data that we have available to...
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What is Cohort Analysis?

In episode #50, I dive into cohort analysis. This is thrown around a lot in SaaS. It doesn’t apply in all situations so don’t always jump on the cohort bandwagon. - What is cohort analysis? - What metrics are...
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Klaviyo’s Gross Profit Performance and OpEx Profile at Scale

In episode #49, I dive into Klaviyo’s gross profit and OpEx profile. It’s really interesting to see how they are performing at scale, and it doesn’t disappoint. - Gross Profit - OpEx Profile - Best in class...
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Klaviyo’s Net Revenue Retention Formula and Performance

In episode #48, I dive into Klaviyo’s net revenue retention (NRR) formula. Its formula appears pretty standard, but catch episode #47 on Klaviyo’s gross revenue retention. It’s not very standard. - The standard NRR...
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