SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance,...

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Episodes

I Need at Least 3 Months to Prep Your Metrics for Due Diligence

In episode #161, I address the time needed to accurately prepare your SaaS metrics. I talk to many founders who have kicked off an informal exit process. They need forecasts and metrics ASAP for due diligence. Often,...
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VC Fundable Growth Rates

In episode #160, I review growth rates that are considered VC fundable. I find growth rates to be very subjective based on the audience. Are we talking to VC or PE? Let’s not get caught up in the hype. I cover the...
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How to Handle Unknown Churn in Your Reporting

Episode 159 – How to Handle Unknown Churn in Your Reporting In episode #159, I address a reader's question. This is very common for SaaS companies that target mid-market and above customers. You send the renewal...
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The Ultimate SaaS CFO KPI Checklist

In episode #158, I share my SaaS CFO KPI checklist. I'm holding a free training on this checklist on Jan 17. Register at the link below. - My steps to spin up SaaS metrics - SaaS metrics checklist Register...
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You Need Bookings Alignment with Your Forecast

In episode #157, I address bookings and budgets or forecasts. You really cannot create a proper forecast or budget without bookings targets. This is similar to my days in the airlines where we needed the capacity plan...
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Do I Need an “Operational” CFO for My Company?

In episode #155, I address an article in CFO Dive about tech companies wanting operational CFO’s. - What is an operational CFO? - How does this help? Subscribe to Ben’s SaaS metrics newsletter:...
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5 Drivers of SaaS Valuations per ICONIQ

In episode #155, I address SaaS valuation drivers. Of course, a lot of opinions here but ICONIQ named their five value drivers based on the current market. - 5 drivers of valuation ICONIQ’s...
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Trends in Revenue per FTE According to ICONIQ and Lemkin

In episode #154, I address the latest data points in revenue per FTE. ICONIQ Growth just published a great metrics report which times nicely with Jason Lemkin’s thoughts on revenue per FTE and scaling your SaaS. - ARR...
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Bookings Data is one of the Biggest SaaS Data Mistakes

In episode #153, I tackle bookings data. I see problems over and over in how SaaS companies track or don’t track bookings data. - New ARR - Expansion ARR - Contraction ARR - Renewals - Feed S&M metrics Primer on...
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How to Unbundle Your COGS Expenses for Greater Margin Clarity

In episode #152, I tackle a recurring theme in SaaS P&L and chart of accounts set ups. It’s your COGS, or cost of goods sold area. - Traditional COGS departments - The first step you should take Subscribe to Ben’s...
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Do I Really Need to Track Revenue on Daily Basis?

In episode #151, I tackle a message that came in through my blog. This reader was tasked to develop a SaaS revenue model that would monitor and forecast results on a daily basis. - Should I track revenue on a daily...
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Is Your First Quarter ARR Number Already Baked?

In episode #150, I tackle another annual planning topic. The dance between your pipeline and your ARR commit number. Depending on your average sales cycle, your first quarter and secondar bookings target could already...
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