All Episodes
Episodes
Timing Mismatch Between Bookings Date and CAC
Episode 63 – Timing Mismatch Between Bookings Date and CAC
In episode #63, I dive into how our bookings date may affect our sales and marketing efficiency metrics. There are two main camps when it comes to what date...
View Episode
Usage-based Revenue and Your COGS Setup
In episode #62, I dive into revenue and COGS when we have usage-based revenue. Or really any type of variable revenue. Our revenue streams dictate the setup of our COGS section on our SaaS P&L.
- Variable...
View Episode
Never Multiply by 12 to Annualize Your Retention Numbers
In episode #61, I dive into retention math. Gross revenue retention and net revenue retention are “must-have” metrics. But it gets confusing on how to properly annualize monthly retention numbers.
- Don’t x 12
- To...
View Episode
Net Revenue Retention is a Must-have Metric
In episode #60, I dive into Net Revenue Retention. It is a “must-have” metric and required when going through due diligence. It relies on a clean MRR schedule.
- What is NRR
- Expansion
- Contraction
- Churn
- Time...
View Episode
You Must Calculate Your Gross Revenue Retention
In episode #59, I dive into Gross Revenue Retention. It is a “must-have” metric and required when going through due diligence. It relies on a clean MRR schedule.
- What is GRR?
- Contraction
- Churn
- Gross revenue...
View Episode
Your P&L is Wrong If You Are Reporting > 10M ARR and 90% Gross Margin
In episode #58, I dive into the proper SaaS P&L setup. This is fundamental to good SaaS financial management. There is a progression to our financial maturity. And clear signals that we don't have our financials...
View Episode
Finally SaaS Metrics Pillar 5 Focuses on Efficiency and ROI
In episode #57, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. Today, let’s talk about Pillar 5 which is usually everyone’s favorite pillar.
- CAC
-...
View Episode
SaaS Metrics Pillar 4 Focuses on Your Financial Profile
In episode #56, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. Today, let’s talk about Pillar 4 and your financial profile.
- Rule of 40
- R&D as...
View Episode
SaaS Metrics Pillar 3 Focuses on Your Gross Margin Profile
In episode #55, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression in our financial maturity and our metrics. Today, let’s talk about Pillar 3 and margins.
- Overall gross margin
- Margins by...
View Episode
SaaS Metrics Pillar 2 Focuses on Retaining Your Customers
In episode #54, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. Today, let’s talk about Pillar 2 and retention.
- Customer retention
- Gross revenue...
View Episode
SaaS Metrics Pillar 1 is the First Stop on Your Metrics Journey
In episode #53, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. A message from a new SaaS founder had me thinking about the first step in our revenue...
View Episode
Is Your SaaS Company Valued on One Metric or Many?
In episode #52, I dive into metrics and valuations. It’s interesting to hear investors say that they are not focused solely on one metric to value your business or do a deal. Of course, a really bad number could sink...
View Episode
