SaaS Metrics School

SaaS Metrics School

Hosted by: Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance,...

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Episodes

Behinds Scenes Look at the SaaS Revenue Cycle

In episode #131, I address the CFO’s utopia of quote to cash. What really happens when we land a customer? - Bookings - Invoicing - Rev rec - Cash collection Subscribe to Ben’s SaaS metrics newsletter:...
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Contract Dates versus Invoice Dates

In episode #130, I address the world of dates in subscription businesses. Such simple data but often overlooked and not tracked. We need dates to drive correct invoice dates and revenue recognition periods. - Contract...
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Is Your Services Backlog in Months Increasing or Decreasing?

In episode #129, I address the world of professional services metrics. Backlog in months is an important metrics for our services team. Calculating this number helps us understand the balance between backlog and...
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Do You Have an FTE Report?

In episode #128, I address the often-missing FTE report. This is a standard report that should be produced as part of your monthly close process. - What is an FTE? - Where does the data come from? - Importance of...
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I’m Passing 5M in ARR What S&M Efficiency Metrics Should I Calculate?

In episode #127, I address a common question in the progression of our SaaS metrics. As our SaaS business scales, we have to implement additional metrics to guide the business. - 5 Pillar SaaS Metrics Framework -...
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Do I Need Cohort Analysis for My Revenue Streams?

In episode #126, I address cohort analysis and when this framework is the right fit for your SaaS business. - What is cohort analysis? - Basic cohort analysis - Advanced cohort analysis - Are you high ACV or low...
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73% of Your SaaS Peers Raised Their Prices in 2023

In episode #125, I address an interesting report from Vertice.one on SaaS inflation. There is an art and science to increasing your prices. This fits nicely with a price increase question from a coaching client. - Are...
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The 4 Pure Play SaaS COGS Departments

In episode #124, I address the COGS, or Cost of Goods Sold, departments on your SaaS P&L. There are four common departments with pure play SaaS. - Technical Support - Customer Success - Professional Services - Dev...
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The 6 Possible Revenue Categories on Your SaaS P&L

In episode #123, I address the major revenue categories in SaaS. It’s important to set this up correctly. It impacts how you manage your business and your metrics. - Subscriptions - Variable - Professional Services -...
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Can You Really Define ARR?

In episode #122, I address a big metrics and sometimes a controversial metric. It’s your ARR. Can you really define your ARR? And is that definition appropriate? We are still in the Wild West of SaaS metrics. - A slam...
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Make Sure You Code Software Expenses Correctly

In episode #121, I cover internal use software and software embedded in our SaaS app. It’s easy to confuse where this spend should be posted to our SaaS P&L - Internal use software - Software embedded in our SaaS...
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What ARR Number Should We Use in ARR Multiples?

In episode #120, I cover a somewhat debated topic on ARR. Of course, this is debated between buyers and sellers. If I’m trying to achieve a specific ARR multiple, what ARR number should I use? - Trailing revenue? -...
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