All Episodes
Episodes
SaaS Metrics Pillar 3 Focuses on Your Gross Margin Profile
In episode #55, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression in our financial maturity and our metrics. Today, let’s talk about Pillar 3 and margins.
- Overall gross margin
- Margins by...
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SaaS Metrics Pillar 2 Focuses on Retaining Your Customers
In episode #54, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. Today, let’s talk about Pillar 2 and retention.
- Customer retention
- Gross revenue...
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SaaS Metrics Pillar 1 is the First Stop on Your Metrics Journey
In episode #53, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. A message from a new SaaS founder had me thinking about the first step in our revenue...
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Is Your SaaS Company Valued on One Metric or Many?
In episode #52, I dive into metrics and valuations. It’s interesting to hear investors say that they are not focused solely on one metric to value your business or do a deal. Of course, a really bad number could sink...
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Two Methods to Run Retention Analysis
Two Methods to Run Retention Analysis In episode #51, I dive into how to run retention analysis. There are a lot of purists out there, but we have to be practical and realistic with the data that we have available to...
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What is Cohort Analysis?
In episode #50, I dive into cohort analysis. This is thrown around a lot in SaaS. It doesn’t apply in all situations so don’t always jump on the cohort bandwagon.
- What is cohort analysis?
- What metrics are...
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Klaviyo’s Gross Profit Performance and OpEx Profile at Scale
In episode #49, I dive into Klaviyo’s gross profit and OpEx profile. It’s really interesting to see how they are performing at scale, and it doesn’t disappoint.
- Gross Profit
- OpEx Profile
- Best in class...
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Klaviyo’s Net Revenue Retention Formula and Performance
In episode #48, I dive into Klaviyo’s net revenue retention (NRR) formula. Its formula appears pretty standard, but catch episode #47 on Klaviyo’s gross revenue retention. It’s not very standard.
- The standard NRR...
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Klaviyo Filed Their S-1 and Gross Revenue Retention Formula
In episode #47, I dive into Klaviyo’s gross revenue retention (GRR) formula. Wait! What? That definition does not look standard.
- The standard GRR formula
- Klaviyo’s GRR formula
- 2 big takeaways
Blog post on gross...
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What is Churn in SaaS?
In episode #46, I dive into the sometimes ambiguous world of churn. Seems like this should be easy.
- What is churn?
- When should churn be counted in our reports?
- This will impact our retention metrics
SaaS Metrics...
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TCV vs ACV vs ARR
In episode #45, I dive into SaaS metrics lingo. TCV, ACV, and ARR are common terms in SaaS that mean many different things. Let’s not confuse this in our bookings reports.
- What is ARR?
- What is ACV?
- What is...
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One of the Biggest SaaS Data Mistakes
In episode #44, I dive into one of the biggest data mistakes that I see in SaaS. It’s your closed won opportunity data. Opp data drives reporting, analysis, and invoicing.
- Why this matters?
- Biggest mistakes
-...
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